Global Master in Digital Marketing & E-Commerce
EAE Business School Barcelona
Key Information
Campus location
Barcelona, Spain
Languages
Spanish
Study format
Blended
Duration
12 months
Pace
Full time
Tuition fees
EUR 15,900
Application deadline
Request info
Earliest start date
Request info
Introduction
You will learn the keys to develop your strategic and operational skills in digital advertising (Display, Programmatic, Affiliation, Native, Mobile Ads...), omnichannel, inbound marketing, search engine positioning (SEO/SEM), social media marketing (SMM) , decision making based on web analytics (Google and Social Analytics), design of the customer journey and user experience (UX), management of platforms for user loyalty (CRM), digital business plans (E-Commerce) , as well as the importance of objectives related to conversion, sales and customer loyalty.
The Hybrid Learning modality is official and has a one-month residential where you will work in a Growth Hacking Bootcamp (with EAE Certificate).
Scholarships and Funding
The future belongs to those who prepare today
At EAE we know that our students are an engine of progress for our community and that is why we are committed to promoting quality training for everyone who wants to prepare today to face tomorrow. To this end, we have signed a collaboration with banking entities so that our students can access study loans with advantageous conditions, being able to obtain financing for up to 36 months* to cover the total cost of the program. Request information so that one of our advisors can provide you with more information about this collaboration and other financing options.
*Conditions and restrictions apply.
- 25% of students receive financial aid
- 12 own financing for 12 months without interest
- 4 different types of EAE scholarships
Admissions
Gallery
Program Outcome
Strategic planning and analytical intelligence
Learn to carry out an online strategic plan so that, using the appropriate tools, you are able to create an E-Commerce from scratch and take it to number one, taking control of the tracking tactics of online marketing with the aim of dominating specific tools for measuring and optimizing results.
Google certifications and other tools
We prepare you so that you can take certifications such as Google AdWords or Google Analytics, and develop your own project in Prestashop.
Digit-all: Become an expert in Digital Marketing & E-Commerce
You will be a digital marketeer with a holistic vision: Social Media Marketing, SEO/SEM, Google Analytics, Prestashop, App Prototyping, CRM, marketing plans with influencers, programmatic advertising, tools to work on mailing campaigns... You will know the implications of a digital project in which all the company's channels and the Customer Journey interact: attraction, consideration, conversion and loyalty in digital environments.
Learn to Make Strategic Decisions
Through the analysis of metrics and performance indicators of digital businesses.