Double Degree Master in International Marketing of Innovation

A way to find out more about our School

Are you looking for an international career with a double degree?

Are you interested in designing and managing an international marketing business?

Do you see the need for acing digital skills topped with social media strategies?

Do you aim to work in an international environment, which is increasingly influenced by Asia's and China's economic power?

Then the Double Degree in International Marketing of Innovation program at TSM is just for you.

What to expect?

The Master in International Marketing of Innovation is a full-time double degree over two years, entirely taught in English and designed for International and French university graduates.

This is a unique possibility for students to acquire an internationally recognized double Master's degree (120 ECTS) and study within fully multicultural Euro-Asian batches at a Chinese, Thai or German top university.

Achieve two degrees in four semesters!

These dual degrees are the right choice for students who aim to work in an international environment, which is increasingly influenced by Asia and China's economic power.

Students who enroll in this International Marketing program complete the first semester in France at TSM. According to their chosen track, they spend the second and third semesters at a renowned Asian or German university.

• For the Asian track, they can choose between the Open University of Hong Kong, Tongji University in Shanghai, or Assumption University in Bangkok.
• For the German track, they study at Ingolstadt School of Management.

On completion of the dual degree, you will be able to:

• Design and manage innovation
• Include consumers in the process of open innovation and co-creation
• Develop international digital marketing and eCRM strategies
• Manage digital and social media communication strategies
• Apply data mining techniques to Big Data
• Use key performance indicators (KPIs) to optimize decision-making and profits

Student quotes

“TSM offers theoretical and more practical courses, such as group projects with international students to help real companies solve specific problematics. Those exchanges with international students and professionals are part of my best memories. I particularly liked the combination of different teaching methods in France and Germany with constant support from teachers and students alike. »

Camille Delpech - Double Degree - German Track with WFI Ingolstadt School of Management

Global Junior Manager at Henkel for Schwarzkopf Professional (Germany). 2023

Video

• Watch a video of Lars Meyer Waarden, Head of Programme
• Discover our Campus Channel Interview
• Discover the German Track (TSM/KU)
• Focus on Innovation and Customer Experience
• Discover the richness of the Multicultural Mix
• Focus on Teacher's approach
• Watch a video about the Professional side

Semester 1

Toulouse School of Management

• UE 01 - International Strategic Marketing, Market Analyses & Planning

• UE 02 - Digital marketing & Consumer Behaviour in the Digital World

• UE 03 - Innovation Management

• - Customer Engagement Management and Co-Creation

• - Technology Acceptance Management

• UE 04 - Customer Relationship Management & Sustainable Marketing

• UE 05 - Business Research Methodology

• UE 06 - Company Missions-International Study Tour

• UE 07 - Language (English for the Asian track or German for the German track) Comparison Asian/European Culture

• UE 08 - Professional Development Workshops

Semesters 2 and 3

Asian Track

• Hong Kong - The Open University of Hong Kong - Master of Business Administration (MBAF) May - December
  • UE 01 - Strategic Management OR Strategy
  • UE 02 - Applied Business Project
  • UE 03 - Global immersion program
  • UE 04 - International Management Strategy
  • UE 05 - International marketing strategy
  • UE 06 - Strategic Issues for Management in the Asia Pacific Region

• Shanghai - Tongji University Shanghai - Master of Science (MSc) Technology Economics and Management March - January
  • UE 01 - Chinese as a Foreign Language
  • UE 02 - Business Negotiation in China
  • UE 03 - Survey of China - Chinese Culture
  • UE 04 - Strategic Management & Entrepreneurship
  • UE 05 - Advanced Management
  • UE 06 - Big Data Analytics
  • UE 07 - Managerial Economics in China
  • UE 08 - Academic Norms for the Master thesis
  • UE 09 - Academic Lectures for the Master thesis

• Thailand - Assumption University Bangkok - Master of Business Administration (MBA) May - December
  • UE 01 - Introduction to Quantitative Analyses
  • UE 02 - Introduction to Management Information Systems
  • UE 03 - Organizational Behaviour
  • UE 04 - International Business Management
  • UE 05 - International Marketing Management
  • UE 06 - Managerial Accounting
  • UE 07 - Managerial Economics
  • UE 08 - Financial Management
  • UE 09 - Operations Management
  • UE 10 - Strategic Management

German Track

• Ingolstadt - Ingolstadt School of Management - MSc Betriebswirtschaft April - August
  • UE 01 - Innovation & Creativity
  • UE 02 - Return on Service Management
  • UE 03 - Advanced Business Ethics (mandatory Ethics class)
  • UE 04 - Elective 1 to choose at KU
  • UE 05 - Elective 2 to choose at KU
  • UE 06 - Service Management
  • UE 07 - Pricing & Product Management
  • UE 08 - Elective 3 to choose at KU
  • UE 09 - Elective 4 to choose at KU
  • UE 10 - Elective 5 to choose at KU
  • UE 11 - Elective 6 to choose at KU

Semester 4

February - September

• UE 9 - Company internship (6 months) in Asia, Germany, France, or elsewhere*
• UE 10 - Master thesis

Career

This degree gives students the skills to perform the following roles:

• Product Manager
• eCRM Manager
• Digital Marketing Manager
• Community Manager
• Business Developer

Graduates of this program may also undertake a Ph.D. in Marketing.