MA in Media Creation and Innovation
University of Groningen
Key Information
Campus location
Groningen, Netherlands
Languages
English
Study format
On-Campus
Duration
18 months
Pace
Full time
Tuition fees
EUR 2,314 / per year *
Application deadline
01 May 2024
Earliest start date
Sep 2024
* EU/EEA students: €2,314 | non-EU/EEA students: €16,000
Introduction
Want to understand how new media technologies are used to create innovative formats and ways of storytelling, and how media innovation and start-up culture are rooted in creative processes?
In this MA students explore how media are produced and (re-)used in a digital era. You study how new media technologies enable innovative formats and distinctive practices of media use, re-use, and consumption. Key to this MA program is the insight that all innovation starts from creativity. Yet new start-ups in cultural and media production also need to balance commercial interest and creative drive. Students are invited to put academic knowledge into creative practice - building upon a profound understanding of how media industries have developed over time, how media genres evolve, and how changing media (re-)use plays into economic, policy, organizational, labor, and legal issues, including piracy, web streaming, and remixing of media content.
Why study this program in Groningen?
This program combines cutting-edge knowledge of innovation and creativity in media with diverse practical skills. A variety of courses enable students to work in the cultural and creative industries. The internship familiarizes you with the job market and kick-starts your career. Acquired skills include:
- Knowledge of digital formats and storytelling
- Media innovation and entrepreneurialism
- Excellent creative, communication, and writing skills
- Media production and analytics
Research environment
You are taught by lecturers who are internationally renowned in media studies. You benefit from and can be involved in the research of the Centre for Media and Journalism Studies, assessed as an excellent and world-leading research center. The department is well-known for its informal and vibrant atmosphere, allowing for a fruitful exchange between staff and students.
Curriculum
Year 1
In the 1st year, courses on transformations in the digital society, cultures of media creativity, formats, and use provide you with a solid theoretical foundation. Methods courses prepare you for doing research independently. In professional skills courses, you learn about media law, economy, ethics and policy, and gain practical experience in media production, storytelling, and entrepreneurship. In the 3rd semester, you write your MA thesis and apply your knowledge and skills in an internship.
Courses
- Cultures of Creativity (5 EC)
- Multimodal Discourse Analysis (5 EC, optional)
- Statistical Analysis with R (5 EC, optional)
- Transformations in the Digital Society (5 EC)
- Analyzing Social Media Data (5 EC, optional)
- Capturing Media Use (5 EC, optional)
- Conceptualizing Audiences (5 EC)
- Forms and Formats (5 EC)
- Data for Society: Civic Media (5 EC, optional)
- Innovation: Contemporary Debates (5 EC)
- Media Policy and Regulation (5 EC, optional)
- Research Seminar MCI (10 EC)
- Start-up Lab (5 EC, optional)
- Story Lab (5 EC, optional)
- Thesis Lab (5 EC)
Year 2
Courses
- Thesis MCI (15 EC)
- Internship (15 EC)
Programme options
Master's Honours Programme (honours program)
The Master's Honours Programme was developed especially for students who want to get more from their studies.
It is a program worth 15 ECTS that is followed in addition to the standard Master's program. It is a one-year interdisciplinary program that is designed to introduce students to various aspects of leadership.
Study abroad
Study abroad is unaccommodated
Admissions
Program Tuition Fee
Career Opportunities
Job prospects
This track leads to positions in media management, media production, (online) communication, online publishing, advertising, audiovisual archives, web curating, content management, tool development, content creation, cultural organizations, entrepreneurship, and start-ups.