Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

A master's degree is an academic degree granted to individuals who have undergone study demonstrating a mastery or high-order overview of a specific field of study or area of professional practice.

Online or distance learning refers to the use of electronic media and information and communication technologies (ICT) in education. With online learning, one can access education at any time and from any location with an available internet connection.