MSc International Hospitality Management
University of Lincoln
Key Information
Campus location
Lincoln, United Kingdom
Languages
English
Study format
On-Campus
Duration
1 - 2 year
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
The MSc International Hospitality Management offers students the opportunity to develop and advance their knowledge and expertise across the breadth of the hospitality function. The programme enables students to develop the business and management skills needed to contribute to the effectiveness of domestic and international hospitality enterprise.
Students are able to learn the theories and practice of managing the hospitality enterprise, staying competitive in the marketplace, and managing crisis in the face of uncertainty in a fast-changing global environment.
Students have the chance to attend lectures from external speakers, including managers and business professionals from the hospitality sector. The University's industry links inform the content of the programme, helping to ensure it is industry relevant, and provides students with the chance to build their own network of contacts..
At Lincoln International Business School, students can benefit from experienced practitioners and academics from all over the world, as well as real-life case studies to bring their studies to life. Students can access a range of support for both personal and academic matters, including study skills, employability and careers advice, and pastoral care. International students can also access English language support.
Prioritising Face-to-Face Teaching
At the University of Lincoln, we strive to ensure our students’ experience is engaging, supportive, and academically challenging. Throughout the Coronavirus pandemic, we have adapted to Government guidance to keep our students, staff, and community safe. All remaining Covid-19 legal restrictions in England were lifted in February 2022 under the Government’s Plan for Living with Covid-19, and we have embraced a safe return to in-person teaching on campus. Where appropriate, face-to-face teaching is enhanced by the use of digital tools and technology and may be complemented by online opportunities where these support learning outcomes.
We are fully prepared to adapt our plans if changes in Government guidance make this necessary, and we will endeavour to keep current and prospective students informed.
Industry Expertise
Delivery and assessment is based on real-life case studies throughout, with the aim of preparing students for the changing business landscape. The course aims to equip students with the practical and professional skills required in industry. Mentoring and coaching is offered throughout the degree by experienced academics and practitioners in their fields.
Lincoln International Business School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors, and Sir David Tweedie (ex-Chairman of the IASB).
Students also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering, or becoming a Student Ambassador.
"This information was correct at the time of publishing (July 2023)"
Admissions
Curriculum
How You Study
Weekly contact hours on this programme will vary depending on the individual module options chosen and the stage of study.
Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend at least four to five hours in independent study.
For more detailed information please contact the Programme Leader.
Contemporary Issues in the Visitor Economy (Core)
This module looks to develop students understanding of contemporary issues in tourism, hospitality, and visitor experiences at the Masters level. It aims to enhance and develop further student appreciation of the 'context' within which tourism and hospitality businesses and destinations operate and the comparative opportunities and constraints available in the global tourism and hospitality economy. The module will focus on the diversification of the types and styles of tourism destinations, products, and experiences. Contemporary debates will be used where appropriate to facilitate a critical discussion of the philosophical contemporary issues of tourism and hospitality. Such debates will be utilized to facilitate a critical understanding of issues like sustainability, climate change, labor markets and tourism/hospitality, gender issues in hospitality/tourism/events, the economic, social, and environmental impacts of tourism, the digital movement, dark tourism, the relationship between public and private sectors, etc. The module seeks to expose students to a critical debate of understanding some contemporary issues in tourism and hospitality.
Crisis Management for Hospitality Enterprises (Core)
This module addresses the implications of interruption to the hospitality-related business and the issues and problems that may arise in connection with measures designed to counteract the effect of such interruption. Students are introduced to the underlying rationale for crisis management and business continuity initiatives both from a theoretical and professional perspective.
The module examines the positioning of crisis management within an organisations overall strategic plan by reference to examples of good practice from organizations at home and abroad. Students can examine the role and function of effective crisis communication during times of crisis. Approaches to crisis management are evaluated and applied to a range of organizational case studies. The module also explores the relationship between crisis management and risk management which is seen as an inherent part of all businesses and which is further compounded by the uncertainties with the nature of product and consumer.
Customer Service Management (Core)
Customer service is central to all business and increasingly, encounters with front line staff shape and mould customer evaluations of quality, value, and satisfaction. In an age where customer appraisals of experiences are made public through social media and review websites, the management of customer services become all the more significant, particularly at a strategic level.
However it is not just the physical environment that customer services come to the fore, online and particularly the role of the omnichannel experience is shaping expectations and customer satisfaction.
This module considers customer services from a managerial level. By understanding how front line staff impact on the wider service delivery, managerial strategies can be designed for maximum business impact.
Digital Marketing (Core)
This module provides the opportunity to explore how the increasing pressures and opportunities created by new media formats and electronic communication tools are shaping marketing strategy. The module covers themes such as social media marketing, mobile marketing, data analytics, and digital marketing campaigns.
Final Project (Core)
The final project provides an opportunity for students with a range of experiences and interests to apply and develop their existing skills and knowledge to an independent study project, which affords an opportunity for both the expression of original thought and creativity, together with the application of analytical skills and critical reasoning. Our approach to research projects is to facilitate innovative approaches and diverse pathways to the final assessed piece of work.
Hospitality Operations Management (Core)
Operations management is central to all hospitality organizations and this module is designed to give students from a broad range of hospitality backgrounds, a thorough understanding of the way hospitality operations drive the hospitality customer experience.
The module provides grounding in core theoretical concepts, principles, and processes associated with operations management related to hospitality organizations. Students will challenge, critique, analyze, evaluate and synthesize ideas and concepts in the context of their hospitality experience.
The module is designed to familiarise the student with operations analysis tools and techniques used in the hospitality industry. Covering both the process of internal and external benchmarking as well as the analysis of marketing, financial, operational and guest satisfaction metrics.
This approach will facilitate a critical approach focused on the effectiveness of particular operational hospitality types and an evaluation of the potential for improvement.
Human Resource Management for Hospitality (Core)
This module recognizes the contribution of Human Resource Management to the strategic operation of the international hospitality enterprise and provides students with the opportunity to undertake a critical appraisal of the function of human resource management in the international hospitality industry. The module will review the concepts that underpin international human resource management and will provide a critical appraisal of contemporary issues in international hospitality management.
Managing the Tourism, Events, and Hospitality Enterprise (Core)
This module examines the operational, marketing, and financial elements that exist within the umbrella term of tourism, events, or hospitality enterprises. It looks at the structures surrounding the enterprise and the accompanying legal constraints. Competitors in the market will be analyzed together with consideration of entrepreneurial involvement with forecasting and planning, control and evaluation of performance and revenue management. Students will assess general financial requirements and look into the theories and practicalities of planning and pricing strategies. Financial planning will incorporate short and long term planning and budgeting, in particular cash budgeting. In this module the emphasis is placed upon identifying the constraints and limitations experienced by these enterprises through an understanding of the practical environment in which they operate. Students are able to obtain an understanding of the general financial requirements of tourism, events, and hospitality enterprises and the consequent recording and reporting methods that are applied. Students will produce a Business Plan to incorporate all elements and aspects of the above.
Personal Professional Development (Core)
This module aims to equip students for the business environment by incorporating a range of practical and professional skills. Students have the chance to be coached through the process by a team coach and receive mentoring support from academics and business representatives. The topics are selected and designed in close collaboration with industry in order to prepare students for a dynamic work environment.
How You Are Assessed
The way that students are assessed in this course will vary from module to module and may include coursework, such as written assignments, reports, business plans, or dissertations; practical assessments such as presentations, performances, observations, and virtual meetings/conferences. The weighting given to each assessment method may vary across each academic year. The University of Lincoln aims to ensure that staff returns in-course assessments to students promptly.
Gallery
Program Outcome
How You Study
Weekly contact hours on this Program will vary depending on the individual module options chosen and the stage of study.
Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend at least four to five hours in independent study.
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Program Tuition Fee
Career Opportunities
Graduates with an MSc qualification may progress to management and marketing roles in a variety of hospitality related organisations around the world. The specialist skills students can develop on the MSc International Hospitality Management Programme may be highly valued by private and public sector organisations as well as to those wishing to set up and run their own hospitality business. The MSc may also open the door to careers in research or academia.