MSc Strategic Marketing and Consulting
Birmingham Business School, University of Birmingham
Key Information
Campus location
Birmingham, United Kingdom
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Full time
Tuition fees
GBP 15,750 *
Application deadline
Request info
Earliest start date
Request info
* international students: £28,980 | home students: £15,750
Introduction
Advance in your career with the industry-led consulting programme to become a future marketing leader.
We will focus on developing your strategic marketing and consulting knowledge; professional skills and your understanding of the latest advances in strategic marketing, thinking and research.
In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This course will help to prepare you as a marketing industry professional; customer success specialist and thought leader of the future.
Innovative, industry-led teaching
Professional seminars, real-world projects and industry involvement in module delivery will enable the MSc Strategic Marketing and Consulting course to help you prepare for specialist careers in strategic marketing and/or consultancy. Our modules will directly develop many sought-after skills through problem-based learning in a strategic marketing context. The modules will cover subjects such as analytical marketing insights; digital and innovative marketing. Small group teaching will focus on building critical analysis, decision-making and reflective skills through intensive theoretical and industry-based seminars.
We will equip you with the critical and analytical skills required for a new digital (industry) environment. We will focus on how artificial intelligence (AI) and digitalisation is shaping marketing practice for the new digital and social media age. You will not only learn how to generate data, but how to turn this data into marketing and business strategy for future decision-makers and industry specialists.
Why study at Birmingham?
- The University of Birmingham is one of the only research-led institutions to offer a specialist programme in Strategic Marketing and Consultancy. The course focuses on developing strategic decision-making and consultancy skills, unique to the postgraduate marketplace.
- You will benefit from the Birmingham Business School Future Ready Graduate Framework, developed to prepare you for the future of work and enhance your experience and graduate attributes.
- Birmingham Business School is part of an elite group of global business schools and holds Triple-Crown accreditation from leading bodies AMBA, EQUIS and AACSB. The School is also a signatory of the Principles for Responsible Management Education (PRME).
- You can develop your understanding of business in a practical way, by working on real-time projects with top global companies through our Future Leaders Certificate.
- This course is accredited by the Chartered Institute of Marketing. You will be able to gain industry-recognised qualifications at an accelerated pace, including the CIM Certificate in Professional Marketing or the CIM Certificate in Professional Digital Marketing.
Admissions
Curriculum
Unless indicated otherwise the modules listed for this programme are for students starting in 2023.
In addition to your Individual Project (worth 60 credits), the following modules must be taken which are worth 20 credits each:
- Contemporary Global Marketing and Responsibility Issues
- Problem Solving and Strategic Marketing as Practice
- Strategic Marketing and Management
- Analytical Marketing Insights
- Consultancy Skills and Practice
- Digital and Innovative Marketing
Please note: The modules listed here for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event, we will contact offer holders as soon as possible to inform or consult them as appropriate.
Accreditations
Scholarships and Funding
At Birmingham Business School we offer a wide variety of scholarships for our new MSc students in 2023.
These awards are available to both the UK and international applicants and range in value from partial to full tuition fee support, as well as awards of up to £10,000 for our alumni.
Career Opportunities
You will work with leading Business School academics and industry practitioners to develop much-needed employability skills such as creativity and innovation, leadership, communication, digital competency and responsible business.
The course is designed to enhance career paths in a variety of areas, including senior marketing or consulting roles and future CMOS. These roles could be in the public, private or charity sectors where there is high demand for graduates who can conduct research, analyse information, and then formulate and evaluate programmes of activity.
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