Introduction
Double Degree in Digital Marketing & Business
MSc by ESSCA
Specialized MBA by EFAP
In partnership with the Hub Institute
Overview
Bridging the digital revolution between China & Europe
For European companies moving into China
For Chinese companies moving into Europe
As Jack Ma, the founder of Alibaba pointed out, “In other countries, e-commerce is just to go shopping, whereas in China it’s a lifestyle”.
Not a single European company wishing to succeed in China, whatever the product, service, or sector, can afford to ignore the digital revolution. The use of mobile and social networks by the population is 5 years ahead of European countries! Alibaba already has offices in France and there is no doubt that the Chinese giants have big plans to expand into Europe. The need for skills among European advertisers expanding into China and among Chinese advertisers launching onto the European market has only recently emerged and promises to see exponential growth offering exciting opportunities for our graduates.
This joint program was co-created by ESSCA School of Management and EFAP School of Communication in partnership with the Hub Institute, the leading international French think tank at the heart of the world’s digital transformation. Whatever your profile, our pioneering double degree program can help you acquire the knowledge and expertise to be the bridge for digital transformations between Europe and China.
Why ESSCA – MSc EU-Asia Digital Marketing and Business
"With nearly 1 billion Internet and mobile users, 50% annual growth, and a 50% penetration rate, China is the world’s largest market for e-business and digital transformation. BATX (Baidu, Alibaba, Tencent, Xiaomi) and many others, sometimes unknown to people in Europe and the Americas, are Chinese pure players that have no lessons to learn from the Western GAFAM (Google, Facebook, Apple, Microsoft). We are proud to offer our double degree in Digital Marketing & Business, with the Specialized MBA (by EFAP) and the Master of Science (by ESSCA), in an exclusive partnership with the Hub Institute to offer the market the first-ever academic course dealing with this exciting new challenge. Embrace this revolution as a fabulous career opportunity!", Maximilien Rech, Ph.D., MSc Director & Shanghai Programme Coordinator
Study the future of business in Shanghai
The ‘Dragonhead of the Chinese economy’ is a bustling international financial capital and the showcase for everything new in technology. Shanghai is undoubtedly one of the most exciting destinations in the world to study business and management and the perfect city to test your ideas and observe the rapid change in the making. ESSCA has been present in Shanghai since 2007 with 500 students present on a campus offering state-of-the-art facilities in the heart of the city. Our truly international team of professors will inspire you with a balanced perspective of China’s cultural and historical underpinnings as well as its spectacular economic rise. We’ll engage you with the thinking of top business leaders working in the city and ask you to grapple with real-world case studies that will help you develop a unique and deep understanding of contemporary business challenges in one of the fastest-evolving economic centers on the planet.
How to apply
Applications are considered based on your online application and supporting documents, your academic performance at secondary school and university, plus your level of English language proficiency.
The postgraduate taught course admissions process involves the following five steps:
Online registration (application fee: €90)
Submit your online application form to ESSCA (in English), including
a copy of your degree certificate (if already awarded)
degree transcripts for each year of study + official English or French translations
curriculum vitae
English language test score (applicants whose first language is English or who completed a university degree taught in English are not required to provide proof of their language proficiency)
Your application will be considered by the course director. If your application is successful at this stage of the process, you will receive a pre-selection notification by email and be invited to attend an interview
Interview (in English)
Review of pre-selected applications by the postgraduate selection committee. If you have been successful with your application, you will receive an offer letter by email.
Entry to this course is competitive, so please apply early. The final deadline for receiving applications is 5th July 2021.
