Introduction
The MSc in Strategic Marketing, offered by the School of Management-Marketing, is a two-year program. The knowledge attained in class and the skills developed in this program will render a better-informed and prepared individual to tackle a wide variety of marketing aspects, beginning with the market comprehension and targeting, continuing with positioning and ending with marketing metrics.
Official accreditation by ARACIS (Romanian Agency for Quality Assurance in Higher Education)
Decision by Romanian Government (Romanian Agency for Quality Assurance in Higher Education)
Master in STRATEGIC MARKETING
Developing successful practitioners in one of the most dynamic and popular careers
Know-how transfer between academic and business environments
Developing expertise in cutting-edge marketing applications
Striving for a customer-centered vision in all organizational endeavors
Wide range of elective subjects with foreign professors
The Master in Strategic Marketing is a two-year program. The knowledge attained during the classes and the skills developed during this program will render a better-informed and prepared individual. The graduate will be able to tackle a wide variety of marketing aspects, beginning with market comprehension and targeting, continuing with positioning and ending with marketing metrics.
For the evaluation of the students, the School of Management-Marketing applies the methodology of the Romanian-American University, included in the regulations on the professional activity of students and it relies on two criteria: attendance and performance. Each academic year is divided into 2 semesters. The curriculum provides minimum 60 transferable study credit points (30 credit points per semester). There is a total of four semesters in two years. A semester typically has 14 weeks. The 4th semester has 11 weeks + 3 allocated for internships and completion of the dissertation project.
The curriculum includes compulsory subjects and elective subjects (starting with the first year of study, the 2nd semester). Elective subjects are grouped together in tracks providing the students with additional training, according to the selection made in the first year.
The Master in Strategic Marketing includes the following compulsory subjects:
Marketing Research and Data Analysis
Integrated Marketing Communication
Global Marketing Management
Customer Experience Management
Managing Brands and Customer Equity
Segmentation and Positioning Strategies
Digital Marketing Management
Supply Chain Strategy
Pricing and Sales Management Strategy
Measuring Marketing Effectiveness
Marketing Planning - Decision Making
Marketing Innovation Lab
Integrated Research and Consultancy Project
Strategic Marketing Simulation
Specialized Internship
Dissertation Paper Project
The Master in Strategic Marketing includes the following elective subjects:
International Business Negotiation
Design Factory - Developing Innovation
Psychology of Culture
Presentation Skills
International Business Ethics & Leadership
Reality Test Labs: Testing Entrepreneurial Ideas – Workshop
The Art of Networking: Be a Best Performer
Growth Strategies for Banks and Companies Adjusted to Emerging Markets
Start-up Garage: Tuning the Entrepreneurial Process – Workshop
Project Management
Doing Business with Asian Countries
Communicating in the 21st Century
Romanian-American University offers all applicants an English test online to obtain a certificate of your English language skills.
