Strategic marketing is an advertising tool that companies use to help them reach their target audience in a way that is original and appealing to customers. Students in the field typically learn how to help create customer loyalty and brand attachment while also increasing demand. 

Ireland is an island to the north-west of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth. To its east is the larger island of Great Britain, from which it is separated by the Irish Sea.

A Master of Science or MSc is a postgraduate degree typically in the fields of sciences and social sciences. MSc may be course-based, research-based, or a mixture of the two.