For who ? For students interested in digital, e-commerce, web marketing and project management
Whether you come from a Computer or management courses, the Master Digital Commerce you will acquire a global competence on a very attractive sector. You will become a professional in both strategic and operational, able to work effectively with all trades, capable of managing transversal projects in all areas of trade connected.
National Diploma recognized by the State This master form new generations of professionals, at ease both in digital technologies, web marketing and management. To meet the need of the market, the master is co-built with web companies in the region. 70% of lessons are made for professionals from the e-commerce.
PROGRAM // 4 areas of lessons about two years:
Web Marketing Strategy: issues and players in e-commerce, digital and omnichannel marketing, SEO, social media ... Etc.
Digital technologies: techniques of the internet, programming language 1 and 2, Dynamic Development of sites, web technologies, multimedia-mobile, big data ... Etc.
Web Marketing Manager: building supply, creation of traffic, performance management
Professional and Transversal: Personal Development, Business Game, Innovation Management, Leadership ... Etc.
Master 1 : September to March during April-July // internship
Master 2 : Professional contract (3 days in business / 2-day course) or alternating training (3 days in business / 2-day course)
Examples of occupations:
In a business e-commerce, the traffic manager optimizes traffic acquisition levers on the website using the web marketing tools to attract qualified traffic and maximize sales or recruit new prospects.
HEAD OF WEB PROJECT :
He oversees the running of the web project to completion on all the elements of design, implementation and technical.
Other activities: web marketing project leader, project manager SEO, Community Manager ...