Master in Communication and Digital Contents Creation

The Master degree in communication and digital contents creation trains entrepreneurs who want to bring their creative ideas to life while consistently and successfully conveying the brand values of their products and/or services within the digital environment.

The programme is aimed at all design, advertising, communication and marketing professionals, or entrepreneurs who wish to develop the vision, knowledge, tools and strategies required to communicate their brand values online.

The programme is comprised of five modules. The first is dedicated to branding and involves working on and developing a brand as a real project within the syllabus. The digital communication module covers the strategies and techniques required for proper communication and management of a brand and its operational values in a fully digital environment. The third module focuses on digital marketing, which is crucial for enabling the brand’s communication plan and digital investment to be analysed with metrics. This will prove very useful for decision making and potential corrections to the business plan based on communication.

The fourth module revolves around entrepreneurship and the importance of user experience in relation to the brand.

The programme concludes with a final project which will include guidance from the teaching staff.

Qualification: Master degree in communication and digital content creation awarded by the UVic-UCC

Competences

• Develop the ability to manage a brand with a product and / or service at a digital level, both in the field of communication and business strategy
• Boosting digital innovation and acquiring knowledge in the field of ICT
• Acquire digital marketing knowledge for the creation of business strategies
• Researching and developing a brand from the most conceptual to the most concrete part and implementing a communication plan through its values
• Acquire the knowledge of digital analytics to apply to a communication and business plan
• Understand the importance of branding and its intangible brand values
• for further communication and digital business execution
• Acquire sufficient knowledge of digital communication and marketing so as not to confuse the two areas and use them at the same time for a good digital plan
• Acquire sufficient knowledge about analysis tools, creation and implementation of digital communication to establish a plan focused on innovation and entrepreneurship.

Syllabus

• Module 1 – Branding
• Module 2 – Digital communication
• Module 3 – Digital marketing
• Module 4 – Entrepreneurship and digital coaching
• Module 5 – Final Project

• Entrepreneurs with concerns about establishing a brand behind which there is a product and/or service with business in the digital environment
• Graphic and audio-visual designers, as well as fashion, interior and product designers
• Digital communicators and
• Community managers
• Digital content managers
• Communication officers
• Marketing Managers