Master in Digital Marketing and E-Commerce
Spain Business School
Key Information
Campus location
Madrid, Spain
Languages
Spanish
Study format
Blended, Distance Learning, On-Campus
Duration
12 months
Pace
Full time, Part time
Tuition fees
EUR 6,850 / per year *
Application deadline
Request info
Earliest start date
Mar 2024
* apply for your scholarship Possibility up to 40%
Introduction
Who is it for?
It is aimed at all those people who want to create a business on the Internet and who want to reach their potential buyers, wherever they are, and who know how to do it from the different devices that exist. Also for those people who need to define and plan the strategy that leads to success for any company dedicated to commerce.
Goals
- Know, understand and apply the fundamental bases of any Internet company dedicated to commerce, but from the perspective of the new market, the digital one.
- Acquire complete knowledge from customer acquisition, their loyalty, the e-commerce strategy to the analysis of the results.
- Know how to measure and achieve results on the actions that are launched.
- Become an expert in achieving the best ROI.
- Having the possibility of building your own project and getting financing for it.
- In addition, there are a series of global objectives for all the programs that consist of: efficiently leading work teams, learning to make strategic decisions, developing a global and inclusive vision, mastering change management and grasping management skills.
Syllabus
Module 1: Fundamentals
- Session 1: Technological and legal environment
- Session 2: Marketing Fundamentals
- Session 3: Introduction to e-commerce
Module 2: The client
- Session 1: Digital consumer
- Session 2: CRM. Customer Management
Module 3: Digital Marketing
- Session 1: Digital Marketing
- Session 2: Mobile Marketing
- Session 3: Social Networks
- Session 4: Email Marketing
- Session 5: Search engines: SEO-SEM
- Session 6: Google Analytics I
- Session 7: Google Adwords I
- Session 8: Design and management of campaigns
Module 4: E-commerce
- Session 1: Strategy in e-commerce
- Session 2: Social e-commerce
- Session 3: E-commerce logistics
- Session 4: Prestashop
- Session 5: Magento
Module 5: Digital management skills
- Session 1: Time management
- Session 2: Stress management
- Session 3: Public speaking
- Session 4: Effective Presentations
Final Master's Project: Always accompanied by your expert, by your project tutor and by the head of studies.
Additional Information
Those students who wish to do so have the possibility of doing internships in the main companies.
This training can be financed by the Tripartite Foundation.