Master in Digital Marketing and Online Strategy
Spain Business School
Key Information
Campus location
Madrid, Spain
Languages
Spanish
Study format
Blended, Distance Learning, On-Campus
Duration
12 months
Pace
Full time, Part time
Tuition fees
EUR 6,850 / per year *
Application deadline
Request info
Earliest start date
Mar 2024
* apply for your scholarship Possibility up to 40%
Introduction
Who is it for?
To all professionals who need to incorporate the new channels used by customers into their business strategies: digital channels. And, of course, to all entrepreneurs who need to know the advantages that the Internet offers, either because they are going to set up an e-commerce or because they want to transform or adapt their traditional business to digital.
Goals
- Know, understand and apply the fundamental bases of any company, but from the perspective of the new market: the digital one.
- Acquire complete knowledge of marketing and customer management.
- Know how to measure and achieve results on the actions that are launched.
- Become an expert in achieving the best ROI.
- Have the possibility of building your own project and get financing for it
Syllabus
Module 1: Fundamentals
- Session 1: Technological and legal environment.
- Session 2: Fundamentals of marketing.
Module 2: The Client Session 1: Digital consumer.
- Session 2: CRM. Customer Management.
- Session 3: Customer loyalty.
Module 3: Digital Marketing
- Session 1: Digital Marketing.
- Session 2: Mobile marketing.
- Session 3: The world of Social Networks.
- Session 4: Email Marketing.
- Session 5: SEO and SEM search engines.
- Session 6: Google Analytics I. Analyzing data.
- Session 7: Google Adwords I. Designing campaigns.
Module 4: Strategy
- Session 1: Objectives and strategies of a website.
- Session 2: Strategy in e-commerce.
- Session 3: Strategy in Social Networks.
- Session 4: Online reputation management.
- Session 5: Strategic marketing plan.
- Session 6: Creation of digital product.
- Session 7: 360º Campaigns.
- Session 8: Sectoral marketing.
Module 5: Digital management skills
- Session 1: Written communication.
- Session 2: Audiovisual communication.
- Session 3: Public speaking.
- Session 4: Effective Presentations
Final Master's Project: Always accompanied by your expert, by your project tutor and by the head of studies.
Additional Information
Those students who wish to do so have the possibility of doing internships in the main companies.
This training can be financed by the Tripartite Foundation
Student Opinions
Carmen Luna (2015)
- What is the best of the course?
The best thing about the master's degree has been the variety of subjects taught, ranging from more technical topics such as Fundamentals of the legal environment, Entrepreneurship Law or Finance for non-financiers to more practical and dynamic subjects, such as Time Management or Motivation and Leadership. - What is the worst of the course?
The high number of exercises that some teachers send - Would you recommend it?
Yeah. I would recommend it to those people who want to have extensive training in digital business and also to those who have knowledge of certain areas of marketing and have not delved into such important topics as mobile marketing, social networks or web analytics.
Francisco Salas (2016)
- What is the best of the course?
I like the subject, the campus and the methods. - Would you recommend this master?
Yes of course.
Admissions
Curriculum
See the official study plan on the website of the higher education quality accreditor in Spain. Qualifying Accreditation
See detailed study plan and calendar in theSpain Business School website .
Rankings
Spain Business School award for the best business school in Spain 2021 and 2022. Our master's degrees in official ranking Spain 2023:
Master in Digital Marketing: No. 3
- Master in Digital Business: No. 1
- Master in Entrepreneurship: No. 1
- Master in Analytics and Big Data: No. 3 (Business Data Analyst / Data Science)
MBA Master: No. 5