THIS COURSE IN HELD IN ENGLISH LANGUAGE.

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.

The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.

Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.

Target - The course is designed for Italian and international graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field.

Methodology and structure - The Master course is structured in complementary units dealing with planning and marketing management. The focus the study of processes and methodologies for an effective testing of Marketing and Branding strategies in the fashion industry.

The study pathway provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore, it includes laboratory and experimental design activities engaging students through business projects, workshops, tutorials, case studies, use of techniques, role plays, and reverse mentoring.

Fashion industry is investigated as a historical and cultural phenomenon, from the development of the stylistic codes of the late 20th century to the emergence of the avant-garde style of the 21th century. Students analyse emerging talents, fashion weeks, communication through drafting paper or the web.

Students approach fashion business, including manufacturing and cultural features, and explore the interactions in the fashion industry. They learn to prepare a marketing plan, to position, promote and strengthen the brand by creating an identity with a distinctive role in the fashion market.

During the module dedicated to communication, students strengthen their analytical and critical skills, in order to develop a communication strategy, while in the design management module they acquire an approach that blends design with management and the learn how to apply it to a marketing strategy.

The Master course ends with the presentation of a Final Project summarising the competences that students gained during the course.

Program taught in:
English

See 12 more programs offered by IED – Istituto Europeo di Design Milan »

Last updated March 13, 2019
This course is Campus based
Start Date
Oct 2019
Jan 2020
Duration
Full-time
Price
16,000 EUR
Deadline
By locations
By date
Start Date
Oct 2019
End Date
Application deadline
Start Date
Oct 2019
End Date
Application deadline
Start Date
Jan 2020
End Date
Application deadline

Oct 2019

Location
Application deadline
End Date
Application deadline
End Date

Jan 2020

Location
Application deadline
End Date