Master in International Business

The Master International Business trains bilingual professionals able to participate in the optimization of a company’s international strategy.

The International Business program trains professionals in order to optimize an organization’s business strategy. As part of his future assignments, the PPA graduate will support the evolution of the company and its international growth. He will be responsible for implementing the company’s business strategy according to the objectives of economic profitability that will be set up by the company’s management or in a business plan.

At the end of his training, the PPA Business School graduate will be able to:

• Design the strategy and planning of commercial and development actions
• Manage a national and international sales team
• Manage a network of business units
• Drive and develop partnership policy
• Negotiate and advise clients
• Set up and manage after-sales

The two-year Master’s degree in International Business requires knowledge of international trade: knowledge of key international trade areas, intercultural negotiation, intercultural management, geopolitics, country risk management, tender process, digital marketing, etc.

ECTS credits: 60 per year

Business and International Development Manager

State Recognized Title Level 7

Title registered in the RNCP by decree of 11 July 2018 published in the Official Journal of 21 July 2018 (code NSF 312m) and issued under the authority of SAS ISIMI - PPA (accessible by the VAE)

4th year of the Master program:

October intake: from October to July

January intake: from January to December

International Management

• European and Asian markets
• Country Risk Management & Business economic
• Ethics & RSE
• Geopolitics

International Marketing Strategy

• Strategic marketing
• Communication strategy
• International Brand management

Languages

• English: TOEIC (800)
• Practice English
• 2nd Foreign Language mandatory: Spanish or Chinese

Seminars

• PPA’s touch & Pitch Parties
• Prospecting Challenge & Social Selling
• Entrepreneurship
• Digital week
• Dublin Business Trip
• Human Project

5th year of the Master program:

International Markets

• Geopolitics
• International negotiation
• International trade and Customs
• Cross-cultural management
• Human ressources management

Strategic Management

• International Key account management
• Marketing ethics and corporate social responsibility / Lobbying / Politics
• Consumer & market demand
• International development strategy: future of global economy/challenges
• Communication on social networks
• Licensing, franchising & another contractual distribution strategy; IDE & Collaborate venture

International Management

• Tender offers
• Initiation Bloomberg
• Engineering & financing International project

Languages

• English: TOEIC (800)
• Practice English
• 2nd Foreign Language mandatory: Spanish or Chinese

Seminars

• Chrono Innovation and business creation
• International week
• Consulting week
• Negotiation Challenge
• Leadership et Management
• Dissertation *
• Final Oral Exam *

* These courses will be taught in French