Master of Arts in Sports Business and Communication

Do you love sports and would like to use this enthusiasm for professional purposes? The MBS program in Master Sports Business and Communication combines Sports Management and Sports Marketing in a unique way. It was developed by leading experts − both men and women − in the sports sector for those who themselves aspire to a career in the sports business.

Your Master's Degree at Munich Business School

We at MBS believe that one does not really know the Sports Business until one has experienced its fascination firsthand. Hence the ideal training spot for future sports business professionals like you is a practice-oriented learning environment in which you develop leadership qualities as well as technical and personal capabilities.

Contents

Program-specific Modules

The Program-specific Modules of the Master's Sports Business and Communication prepare you optimally for your successful career in the sports business. You acquire specific know-how and get to know all facets of sports management. By dealing with the topics of sports communication and media, sports sponsoring and marketing, license, and rights exploitation as well as digital sports and sports event management, you will qualify as a specialist for companies in the sports industry as well as sports clubs and associations. The optimal mix of theoretical basic knowledge and practical skills will prepare you perfectly for a successful career in an international environment.

Business Project

An integral part of the Sports Business and Communications program is the Business Project. On behalf of a real company such as Adidas or an association such as the DFB or the DOSB, you will work together with your fellow students on a concrete, practice-relevant issue and will be able to apply and demonstrate your skills in practice. At the same time, you make important contacts with future employers.

Core Modules

In the Core Modules of the Master Programs, you will acquire general business management knowledge. In courses on international management, business communication, responsible leadership, and your freely chosen international focus, you will gain an understanding of economic interrelationships in a multicultural and globalized world and learn to consider and correctly interpret social and cultural aspects in your future business decisions. The promotion of a critical approach to various topics is just as important as learning practical methods and models.

In order to be able to act entrepreneurially with foresight, the Core Modules have an interdisciplinary structure. You will work on joint projects with students from the other Master's programs and exchange ideas and experiences, thereby broadening your range of experience and your toolbox with approaches and perspectives in the fields of Sports Business, International Business Innovation, and Entrepreneurship, for example.

Course Of Studies Master Sports Business and Communication

Semester 1

• Sports Business and Communication Modules
  • Sports Communication & Media (6 ECTS)
  • Sports Business and Leadership (6 ECTS)
  • Business Project (3 ECTS)
• International Business & Management Modules
  • International Business and Management (6 ECTS)
  • International Focus (3 ECTS)
  • Languages (Optional) (3 ECTS)
• Executive Skills
  • Communication in International Business (6 ECTS)
  • MBS Engagement

Semester 2

• Sports Business and Communication Modules
  • Sports Marketing and Sponsoring (6 ECTS)
  • Digital Sports Management (6 ECTS)
  • Sports Rights and Licenses (3 ECTS)
  • Sports Event Management (3 ECTS)
  • Electives (optional, 3 ECTS)
  • Business Project (3 ECTS)
• International Business & Management Modules
  • International Focus (3 ECTS)
  • Languages (Optional) (3 ECTS)
• Executive Skills Modules
  • Responsible Leadership in a Global Context (5 ECTS)
  • MBS Engagement (1 ECTS)

Semester 3

• Semester Abroad or Internship (15 ECTS)
• Master Thesis (15 ECTS)

Business Projects – for Your Perfect Career Start

The practical project is a real highlight: For two semesters, you and your fellow students will work for a company and solve a real, current problem. You will process tasks for companies such as Audi or Adidas and associations such as the German Football Association (DFB) or the German Olympic Sports Federation (DOSB). During these practical projects, some students are able to establish important contacts with prospective employers.

Students of the Master Sports Business and Communication benefit from the MBS network. Excursions - for example to Adidas, Sky, or the FC Bayern Munich football club - deliver exciting impressions of actual practice. On the other hand, you can investigate current trends by visiting the ISPO Munich sports fair, which is just as much a fixed part of the Master's program as is access to pertinent sector media such as, for example, SPONSORs.

Dual Degree

With the dual degree option, you acquire an additional, specialized Master's degree from one of our partner universities. Munich Business School's cooperation with renowned international universities gives you the opportunity to acquire two different master's degrees within two years. For a dual degree, you will normally spend two semesters at MBS and then two semesters at the partner university, followed by the Master's thesis.

Practical Relevance

To get insights into the sports business, you can further develop personally and professionally in projects with real tasks from companies in the sports sector. Business plan developments, presentations, case studies, projects, and excursions are basic elements of the Master in Sports Business and Communication.

Possible Employers

Potential employers in the sports business are associations of the soccer, ice hockey, basketball or handball federal leagues, formula 1 racing drivers and teams, organizers of sports events, manufacturers of sports articles, consulting firms in the sports sector, organizers of sports fairs and conferences, consulting companies, sponsoring agencies, concerns, fashion, and retail companies.