Master's in Fashion Management
The Master's in Fashion Management (60 ECTS) is obtained by completing two postgraduate degrees, for 30 ECTS each. These postgraduate degrees may be completed in the same academic year, or in different years. All postgraduate courses that are part of a master's degree can be taken independently.
Communication in the world of fashion has turned full circle, and the customer is now the main character in the story. The fashion industry is a business which transmits creative concepts, not only through clothes but also through messages and images which have an impact on society and on culture. The digital revolution imposes criteria for understanding how an effective dialogue may be produced between brand and consumer, and that the content should be made significant by transmitting values and imagery which help to reinforce the brand’s identity.
Univocally in fashion is obsolete. The incorporation of e-commerce, digital publications, and the publishing sector, and the relevance of the social networks have all created a new pattern of contact in which the online world is the center of innovation within fashion communication
General aims of the training
To impart specific knowledge applied to fashion communication and its context.
To teach the abilities, skills and transverse knowledge required in the strategic management of digital communication in a fashion brand.
To train versatile and competent professionals in the fields of fashion communication, digital environments and the production of content which is orientated towards branding.
This postgraduate degree is composed of 7 modules and a Final Degree Project
Module I – Fashion communication: context and resources
Module II – Marketing and communication combined
Module III – Digital communication: environments and strategies
Module IV – Fashion Branding
Module V – Creative content: multi-channel messages
Module VI – Control: impact, ROI, and budgets
Module VII – Final Project: production and planning of communication
Social Media Strategist.
Specialized fashion writers.
On-line creative copy.
Producers and managers of communication.
Edit: 1st Edition
Qualification: Postgraduate Degree in Integral Communication for Fashion accredited by the Universidad de Vic-UCC. Students without university degrees will receive a University Extension Studies Diploma.
Credits: 30 ECTS
School period: From October 19th 2015 to May 2016. Final Project Presentation: June 2016
Timetable: Mondays and Wednesdays from 19h to 22h
Language: Spanish (with English support)
Postgraduate's price: 3480 €
Master's price: 6600 €
Observations: Intensive Spanish course for foreign students willing to apply to the Master degree (optional course). From Sept. 10th to October, 2nd; from Monday to Friday (4h/day) – 395€.