Official Master in Hospitality Management

At the CETT-UB we are aware of the new challenges we’re currently facing due to digital transformation, new environmental legislation, globalization, and the latest management trends. All of them are radically transforming the basis of companies and organizations. As a result, new tourism business opportunities are arising.

The sector needs new highly qualified executive profiles to be able to adapt to this new context.

If you want to be part of the change, the Official Master's Degree in Hotel and Food and Beverage Management, will be a cornerstone in your education to be part of this transformation.

Why study the Official master's degree in hotel and food and beverage management?

In the Official Master's Degree in Hotel and Restaurant Management, you will develop the necessary skills to lead a competitive and dynamic tourism market.

Tools such as design thinking or the customer journey will allow you to create tailor-made products and services. You will contribute to the creation of a new, more ethical, and sustainable commercial framework.

• You will acquire skills, competencies, and knowledge that respond to the hotel and restaurant sector's challenges and become part of the new generation of tourism leaders.
• Most of our students find jobs upon completion of the Master's degree.
• You will have a new executive management view, creative and innovative, adapted to the market's unique demands.
• You will train with a 360º vision of the sector through content, visits to organizations, training activities, and a team of teachers and collaborators with a recognized and well-established background who actively participate in your training.
• You will innovate and create new business models based on recent trends in the hotel and restaurant sector.
• You will integrate the 2030 Agenda and its Sustainable Development Goals (SDGs).
• You will customize your career by choosing between two specialties, two languages of instruction (Spanish or English) and different attendance models (face-to-face or blended), and the possibility of a double specialization. Do not hesitate to ask for more information!
• It is the only Master's Degree in Hotel and Restaurant Management that allows **access to doctoral studies. **

The Official Master's Degree in Hotel and Food and Beverage is a study program designed for businesspeople, students, and entrepreneurs. This university degree offers a cross-curricular vision of the hotel and catering industry without renouncing to specialization.

The Master's degree responds to the hotel and restaurant industry's need to incorporate new executive profiles. Leaders with a solid foundation in management and business management to face the sector's changes.

It is aimed at all those who need to strengthen their knowledge of management, organization, and business planning in hotels, companies, and catering establishments or wishing to learn about the latest trends or advance professionally.

The Master focuses on four profiles:

• Executives and professionals in tourism management positions.
  • The current social and economic situation requires that professionals in the sector update their knowledge and professional skills and learn about the latest trends and tools that affect their professional specialization.
• Owners of tourist accommodation and restaurants
  • Entrepreneurs and proprietors who wish to improve their strategies, techniques, and tools for management and leadership.
• Entrepreneurs
  • People with initiative interested in undertaking and developing projects in this sector. They want to know the keys to success in the hotel and food and beverage business, understand its risks and deepen their business management knowledge and direction.
• University graduates
  • People with a university degree and a minimum of two years of experience who wish to boost their careers and expand their professional contacts in catering and tourist accommodation.

Methodolgy and Assesment

The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.

Course structure

In the first part, the Master's degree addresses the core subjects in the two specialities to lay the foundations of business management systems specific to the hotel and catering sector. In a second part, it allows specialization in business management through its two particular specialities.

Specializations of the Master's Degree in Hotel and Food and Beverage Management

The specializations are learning itineraries that provide you with more outstanding expertise in your academic and professional career. Thus, the Master's degree allows you to choose between two specialities. However, if you want to take more than one, contact our student orientation team, and they will give you all the details.

If you want to be part of the change, the Official Master's Degree in Hotel and Food and Beverage Management, will be a cornerstone in your education to be part of this transformation.

Thanks to our Master's degree in Hotel Management, you will be able to lead business projects to:

• Adapt and design products and services to new technologies.
• Design the strategic objectives of organizations and companies.
• Understand emerging types of customers.
• Compete internationally in the hotel and restaurant sector.
• Contribute to customer-oriented business culture.
• Know the latest trends in executive management in the hotel and catering sector.
• Improve the structural balance between tourism and its environment.

Which objectives will you achieve with the Official master's degree in hotel and food and beverage management?

The overall objective of the Official Master's Degree in Hotel and Beverage Management is to give you the knowledge and tools to be able to:

• Lead, manage and transform accommodation and catering companies and businesses.
• Make strategic and operational decisions in dynamic and agile contexts.
• Internalize management models based on sustainable criteria in the social, economic, and environmental fields.
• Make the most of the opportunities offered by digitalization. Both for its commercialization, as well as to undertake and create specific products and services.

Which competencies will you acquire with the Official master's degree in hotel and food and beverage management?

The general competencies you will develop are:

• Design and implement commercial strategies for new business opportunities in the sector.
• Coordinate and lead the commercial activity in hotel and catering companies.
• Optimize economic, financial, and human resources.
• Evaluate investments and make decisions on new projects, managing and controlling the associated risks.
• Define the necessary policies in line with the strategic objectives of the project.
• Develop digital skills for business management.
• Identify, pose or solve a problem in a relevant and creative way.

This master's degree, with a practical and professional approach, will allow you to develop your career in the following areas of work:

• Public Administration
• Travel Services & Transport
• Hospitality
• Industry & Operations
• Gastronomy & Restaurant
• Retail & Product
• Technology
• Hospitality
• Marketing & Events
• Consultancy
• Technology

Career Oportunities

The main career opportunities are:

• Managing director of hotel or restaurant companies or groups
• Corporate area manager in hotel or restaurant chains
• Food & Beverage Director
• Marketing manager of a hotel organization
• Hotel division manager in business groups
• Operations supervisor in a group catering center
• Consultant or trainer for tourist accommodation companies
• Entrepreneur in the accommodation and catering sector