Master's in Gastronomic Journalism and Communication

The Master’s Degree in Gastronomic Communication and Journalism is designed for professionals looking to specialize in gastronomic storytelling and communication, developing advanced skills in content creation, communication strategies, and gastronomic journalism across various formats and media. Through applied training, this Master enables participants to acquire strategic and operational tools to stand out in the field of gastronomic communication.

This Master’s program is for:

• Professionals in communication, journalism, or marketing seeking to specialize in the gastronomic sector.
• Professionals in the gastronomy and food industry who want to acquire communication and gastronomic journalism skills.
• Gastronomic communication specialists looking to refine their expertise and expand their impact in the sector.
• Entrepreneurs and content creators interested in launching or strengthening editorial projects, blogs, newsletters, or specialized digital media.
• Professionals from other industries looking to redirect their careers toward gastronomic communication and journalism.
• Graduates and professionals with relevant experience in journalism, communication, marketing, or gastronomy aiming to develop their careers in media, agencies, or companies within the gastronomic sector.

Throughout the Master’s program, participants will be able to apply the knowledge acquired in:

• Media outlets → Writing, editing, and producing gastronomic content for press, radio, television, and digital media.
• Communication and marketing agencies → Designing communication strategies for restaurants, brands, and gastronomic projects.
• Gastronomic events and congresses → Managing communication and media coverage for specialized events.
• Entrepreneurship and consulting → Creating specialized media and developing innovative strategies in gastronomic communication.

Not sure if your profile fits? If your academic background or professional experience is not listed and you are interested in this Master, contact us to evaluate your case and provide personalized guidance.

Module I: Gastronomy: Culture, Science, and Society

• Food, culture, and identity
• History and emerging trends in gastronomy
• Local and global food systems
• Introduction to food science
• Basic principles of sensory analysis
• How a restaurant works

Module II: How Do We Tell the Story of Gastronomy?

• What is gastronomic journalism today?
• Current ecosystem of gastronomic communication
• Genres and writing techniques
• Research and ethics
• Voices and representation in gastronomy

Module III: Communicating Gastronomy in the Digital Era

• Creation and planning of gastronomic media
• Introduction to strategic communication in gastronomy
• Image and graphic editing
• New narrative formats
• Food design and gastronomic experience

Module IV: Strategic Communication

• Strategic use of social media
• Design of a comprehensive strategic communication plan
• Strategic use of digital analytics

Module V: Master’s Final Project

The project will be carried out individually, with the aim of putting into practice the knowledge acquired in the Master’s degree, designing and innovating products and experiences around gastronomic communication and journalism, to solve challenges linked to creativity, strategy, and innovation in gastronomic storytelling.

Some examples of possible projects include:

• Designing a communication plan for a restaurant or other gastronomy-related organization.
• Developing a strategic communication plan for a gastronomic congress or event.
• Creating a specialized digital media platform for gastronomy.

Module VI: Curricular Internships

In this Master's program, internships are carried out in both national and international companies. You will be advised by the coordinator to evaluate options and adjust expectations. It is important to bear in mind that internships require a full-time dedication of 3 months. If you have a senior profile, you will be able to validate previous experience.

Examples of companies and institutions for internships include:

• Media outlets (traditional and digital) with dedicated gastronomy sections.
• Communication and marketing departments in restaurants and hospitality companies.
• Communication agencies.
• Radio stations, podcasts, and television networks.
• Publishing houses and specialized gastronomic congresses.
• Companies and public institutions focused on gastronomy and food.

• Specialize professionals in gastronomic communication, equipping them to analyze, understand, and design effective strategies in a constantly evolving sector.
• Expand the scope of gastronomy with a global, multidisciplinary, and contemporary approach, exploring new gastronomic narratives.
• Professionalize gastronomic communication and position it alongside other established areas of journalism and communication.
• Develop critical and strategic thinking, providing tools to interpret trends and generate content aligned with the sector’s needs.
• Provide specialized tools and techniques to design, produce, and execute impactful gastronomic communication projects.

Upon completing the Master’s program, you will be prepared to take on key roles across the gastronomic communication sector. Career paths may include:

Media and Content Creation

• Writer, editor, or content producer for food media, mainstream press, magazines, radio, TV, and digital platforms.
• Editor or food writer for publications, blogs, newsletters, and books in the field.

Entrepreneurship and New Media

• Development of personal projects in gastronomic communication: digital platforms, media outlets, etc.
• Creation of newsletters, podcasts, or innovative formats for food storytelling.

Gastronomic Communication and Marketing

• Communication and marketing management for restaurants, hospitality groups, and food brands.
• Content strategy and PR in agencies specializing in gastronomic communication.

Events and Project Management

• Curation and organization of congresses, fairs, symposia, and international gastronomic events.
• Strategic communication management for public/private institutions in the sector, focused on branding and positioning.

The Master in Gastronomic Communication and Journalism is delivered through the learning by doing methodology, based on practice, experimentation, and collaborative learning. This approach allows you to acquire fundamental skills and progress towards specialized applications. The program is designed in progressive phases, integrating theoretical classes with practical activities and real projects.

This Master’s program combines structured online training with a campus-based experience at Basque Culinary Center.

Online Period

• Live classes: Interactive sessions with challenges and applied workshops in gastronomic communication and journalism.
• Audiovisual resources: Access to interviews, reports, and demonstrations on communication strategies and content creation.
• Interactive activities: Group forums and narrative exercises to develop creativity and critical analysis in gastronomic communication.
• Monitoring and tutoring: Personalized guidance focused on developing journalistic skills, communication strategies, and innovative gastronomic narratives.

Campus-Based Period

• Masterclasses and seminars: Led by experts in gastronomic journalism, strategic communication, and specialized media.
• Real case analysis: Discussion sessions on communication campaigns, editorial strategies, and business models in gastronomic media.
• Practical exercises: Production of audiovisual content, specialized writing, and communication management for gastronomic events.
• Learning Journeys: Visits to media outlets, congresses, and gastronomic spaces for an immersive experience in applied gastronomic communication.

Master’s Final Project

• Individual project focused on designing and innovating within gastronomic communication and journalism.
• Guidance from specialized tutors.
• Presentation before a panel of experts.

Curricular Internships

You will be able to put your knowledge into practice and gain relevant experience for your professional career. During the process, we will manage your internship, taking into account your profile and the available opportunities. You will also have an informative session and personalized guidance with the coordinator to evaluate options and adjust expectations. It is important to consider your current situation and professional goals, as the internship requires a three-month full-time dedication, with the possibility of extension. If you have a senior profile, you may validate previous experience.