MSc in Business Administration and Digital Business

On Digital Business, you learn to link practical management and business understanding with a strong understanding of digital tools and current and emerging platforms - for services, information, data retrieval, analysis and communication as well as the role these may play in the broader context of business. You focus on multi-sided interactions and an entrepreneurial and innovative engagement with new digital products, processes, tools, or interfaces.

While IT solutions are often seen to be about simply doing things faster or cheaper, on Digital Business you learn to consider a wide range of new digital value propositions and work with the rapidly developing potentials that digitalisation bring to businesses, organisations, users, and customers. At the same time, you will learn how to ensure that the engagement with IT and digitalisation for businesses is always considered in the context of regulatory, security and ethical frameworks. This will enable you to work with and communicate about implementations of security and legal policies when working with IT solutions