MSc in Economics and Business Administration - Sales Management

The SAM programme, has a strategic focus on the evolving sales function influenced by digitalisation, AI, and analytics. SAM prepares you for commercial leadership in the dynamic business world. This programme is more than traditional sales; it's about crafting value through innovative strategies and understanding the financial impact of your decisions. At SAM, you'll learn vital skills for commercial leadership, including value creation and understanding financial impacts. The programme focuses on customer-related costs, profitability, and effective value creation methods. This knowledge forms a clear, fact-based foundation for making strategic sales decisions, which are crucial for improving business performance in customer equity, profitability, and lifetime value. For sales and marketing managers, developing advanced financial skills is essential to identify and leverage the financial potential of sales strategies.