Master in Marketing and Commercial Management

Globalization and technology are changing everything, including the marketing industry. Innovation has reached the markets and competitors, which has given rise to new marketing and business management strategies. Therefore, a great update has been developed as far as new sales models are concerned.

From this perspective, the Master in Marketing and Commercial Management was created, with which you will develop command and leadership skills and become the manager who generates value in any company.

With this program, you will predict and identify opportunities and scenarios, in addition to leading the projects that arise in this new context.

Thanks to the training and knowledge that you will obtain, you will be in an excellent position to deal with the trends in marketing and business management that arise, as well as knowing how to apply and put them into practice.

Reasons to study this master:

• Opportunity to carry out a two-week residency at the American University of Kean- in Retail & Services Marketing.
• Prestigious partners such as the Spanish Marketing Association and the Spanish Association of Digital Economy.
• You will acquire tools for CRM management, digital sales techniques and market positioning.