MSc in International Marketing & Business Development
Lyon, France
DURATION
18 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
MSc in International Marketing & Business Development
The MSc in International Marketing & Business Development will provide you with solid academic knowledge and hands-on skills and enable you to work anywhere in the world, in all kinds of industries, all sorts of companies and a wide variety of jobs. If marketing lies at the heart of the company, sales and purchasing are frontier agents that enable businesses to expand and thrive.
Master the fundamentals and more specific skills related to marketing and business development in Lyon, then take-off and start building your future in Shanghai. During the entire program, get a better understanding of international affairs, interact with global citizens, then finally get a specific focus on South-East Asia from one of its most bustling cities.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the school website for more information.
Curriculum
- Make Deals and Work With People Worldwide
- Fundamentals of Marketing and Sales
- Advanced Skills in Partnership and Sales Management
- Understanding Markets and Consumers for Innovation
- Advanced Marketing and Management Techniques
- Exporting Business Models Globally - the Specificities of Doing Business in Asia
- Professional Thesis
Program Outcome
Credits: 120 ECTS
18 months including a 4-to-6-month internship (120 ECTS)
Delivered in Lyon & Shanghai with an International Seminar
Program Tuition Fee
Career Opportunities
- Marketing managers
- Marketing strategists
- Partnership managers
- Product owners
- Category managers
- International sales developers
- Country managers
- Sales managers
- Key account managers
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.