Executive Master in Marketing and Sales
DURATION
9 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 26,900 *
STUDY FORMAT
Blended, On-Campus
* blended - face-to-face: €25,400
Scholarships
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Introduction
Update your digital knowledge and boost your departmental actions.
Why this Executive Master?
Today, knowing the customer is the basis for building a solid corporate strategy and focusing your actions towards objectives. Those days when the product was above everything are long gone. Now, Marketing and Sales are not isolated departments, but rather they need and must join forces to meet goals, be competitive and relevant in the market.
Our Executive Master in Marketing and Sales offers the keys to training new leaders in this sector, from a new, more transversal and innovative perspective. Prepare to direct strategies with the latest trends and tools necessary to stand out.
What are you waiting for to lead the change that companies need?
Duration
- In-person: 9 months
- Blended: 9 months
Gallery
Ideal Students
Who is it addressed to?
This program is aimed at professionals with 4 or more years of professional experience who meet the following profiles:
- Marketing and Sales Managers
- Marketing and Sales specialists and coordinators
- Specialists from other functional areas
- General directors and senior officials
Admissions
Curriculum
Format
- Blended: 60% online + 40% in class
- In person: Barcelona / Madrid
Content of the Executive Master
Unit 1: Strategy & Management
Increase your competitiveness using all the resources at your fingertips: people, finances and systems.
Unit 2: Specialization in Marketing and Sales
Delve into the emerging themes that will allow you to direct a Marketing and Sales department and create value from your functional area.
Unit 3: Global Leadership
Enhance your collaborative leadership, change management and goal achievement skills.
Face-to-face weeks
The In-Person Weeks are part of our Executive Master and constitute a learning experience that consists of two weeks at the ESADE Campus in Barcelona, one at the ESADE Campus in Madrid, as well as an International Week.
A unique opportunity to learn from professionals who are leading organizational transformation processes in leading companies worldwide.
- Explore success stories with international leaders in the sector
- Get insights and reflections on the new business landscape
- Connect with other participants and expand your network of international contacts with professionals from different sectors
Program Outcome
What are you going to get?
- Develop yourself in the management ecosystem of a company and establish synergies with other departments.
- Direct the strategy of a Marketing and Sales department: from Brand Management to Sales and KPI measurement.
- Lead a team of digital natives and specialists in Marketing Intelligence, analytics, brand image, digital marketing, sales, distribution, account management and innovation.
- Introduce innovation in your area of influence with disruptive initiatives that generate impact at both the departmental and corporate levels.
- Start a personal evolution plan to become the leader of the future.
Program Tuition Fee
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.