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ESIC Business & Marketing School Master in Customer Experience: Innovation & Design Thinking [MICEMD]
ESIC Business & Marketing School

Master in Customer Experience: Innovation & Design Thinking [MICEMD]

Madrid, Spain

12 Months

Spanish

Full time

Request application deadline

Oct 2025

EUR 19,700

On-Campus

Introduction

Prepare to Transform Businesses, through Innovation in the Customer Experience.

This Marketing Management program specialized in the Omniexperience customer experience is built under the vision of Disruptive Innovation. The program is based on the acquisition of a solid strategic, analytical and multidisciplinary-transversal leadership vision, with a human-customer Centric orientation.

It is focused on business transformation to human customer-Centric and comprehensive customer experience management through innovation, combining knowledge acquisition and marketing automation tools. We include the most current trends such as: human-Centric design, Growth hacking, Agile Management, Marketing Automation and Smart Data.

Once you finish the program, you will be able to obtain the title of Master of Lifelong Training in Customer Experience & Innovation issued by ESIC University.

Why study Customer Experience and Innovation?

Customer management within the business needs a professional with a holistic vision that addresses the relational, experiential, technological and analytical-financial dimensions. Working from an innovative approach will allow you to stand out within a sector that never stops reinventing itself.

Demand

Today, Directing Customer Experience through Innovation means being the expert transversal leader that companies demand.

Strategic vision

Dedicating yourself to this sector implies having a strategic business vision, with a clear orientation towards human-customer Centric. To do this, you must have both a strategic vision and be the expert in implementing the strategy in the CEM model based on innovation and omnichannel marketing, considering commercial management, technology, data and customer relationship management tools.

Trend

Through this program, you will be able to implement innovation both in the strategy and in the processes that make it feasible to transform the business. Likewise, you will acquire the analytical vision for decision making, knowledge of the latest UX/CX trends, being able to be a leader in the scope of effective business transformation.

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