Master in Fashion & Luxury Business

The Master in Fashion & Luxury Business (60 ECTS) is a one-year program, divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module. Throughout the year, students will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term. In order to graduate, participants must also complete a Final Capstone Project (6 ECTS).

Year 1

Term 1

• Luxury and Fashion Business Management
• International Luxury Brand Management
• Winning Strategies for Market Entry
• Tools for Success
• Business Immersion Week

Term 2

• The Luxury Experience
• Digital Marketing and Luxury Product Strategy
• Strategic Development for Business Success
• Developing a Leadership Edge
• Business Immersion Week

Term 3

• Continuous Innovation in Luxury and Fashion
• Sustainable Value Creation in Fashion and Luxury
• New Product Development for Growth
• Building Successful Teams
• Business Immersion Week

Learning Outcomes

In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. During this program, students will:

• Investigate the impact of fashion and luxury on sustainability
• Learn about the brand value from the points of view of the fashion designer and artist
• Gage the importance of the quality of the product and all the strategies surrounding it
• Study the major processes within marketing through case studies and class discussions.

The Master in the Fashion & Luxury Business provides students with the skillset needed to manage prestige brands. Graduates of this master's may be interested in the following careers.

Fashion & Luxury PR Specialist

Fashion and luxury PR specialists are responsible for building positive relations with a brand’s clients, endorsers and media, among others. Their duties will include maintaining good press relations, arranging interviews with media, managing relationships with celebrities and opinion leaders, event management, creating look-books and organizing gifts for opinion leaders and VIP clients, among others. They will focus on maintaining the differential image of the brand and ensuring that the brand messages are aligned.

Professionals in this field are skilled written and oral communicators with excellent interpersonal skills. They are highly organized.

Fashion Retail Buyer

Fashion retail buyers decide on the fashion goods that a store will sell. They analyze trends, forecast sales, manage stock levels, negotiate prices and schedule transport, among others, to ensure that sales outlets are stocked and priced correctly. An understanding of company culture and store positioning as well as knowledge of customer preferences and market and consumer trends are key to success in this position. Negotiation for cost efficiency is a key part of this role.

Fashion retail buyers are excellent negotiators. They have a deep understanding of supply chain as well as consumer knowledge and fashion trends. Financial knowledge and skills in planning are needed.

Brand Manager in the Luxury Sector

Brand managers in the luxury sector are key to maintaining and evolving a brand’s premium positioning and satisfying its exclusive target audience. These professionals will create and implement the brand’s strategy and develop actions to ensure its fulfilment. Their tasks include selecting high-end merchandise for promotions, market research, creating written and visual content in line with the brand’s heritage, advertising, developing offline activities to engage with the target audience and exclusive brand loyalty actions. They will work with designers to select star products to represent the latest collection, among others. Social media skills are key in this sector.

Brand managers in luxury are meticulous, analytical and creative. They are customer-oriented and have knowledge of CRM.

Social Media Specialist in Luxury

Social media specialists are responsible for posting across social media channels and maintaining top-of-mind awareness of the brand with its passionate followers. These professionals aim to generate engagement with the audience and to make brand news and novelties known. These professionals are key figures within the luxury industry. They will help strengthen a brand’s image through appealing copy and visuals and generate emotion through consumer engagement. To optimize campaigns, social media specialists will analyze results through analytics and recommend and implement improvements. A strong understanding of brand positioning and knowledge of design is needed for this job position

Social media specialists are creative and excellent copywriters as well as good data analysts. Graphic design and audio-visual knowledge are preferable.

Areas of Work

The Master in the Fashion & Luxury Business provides students with the skillset needed to build high-end brands. Graduates of this degree may be interested in working in the following fields or professions.

• Influencer Marketing
• Luxury Retail Industry
• Sustainable Fashion
• Customer Relations in Luxury