Master's degree in Global Sales and Marketing
Steyr, Austria
DURATION
4 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
30 Jun 2025
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 363 / per semester *
STUDY FORMAT
On-Campus
* For EU / EEA citizens
Introduction
In-Depth Know-How and Leadership Skills in Sales Management and Marketing Activities
Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery, technological goods and services and sustainable solutions. These global operations generate a high demand for suitably qualified marketing and sales personnel. The geographical focus of the degree program is on emerging markets.
Key Facts
The master’s degree program Global Sales and Marketing equips the students with skills and knowledge to DEVELOP and MANAGE future marketing and sales activities for international companies. For such
managers, it is essential to be aware of cross-cultural challenges created by the globalization and digitalization of the world economy. A typical job description would be a management position in a subsidiary of a European company, brand manager, key account manager or marketing and sales manager. In addition, the course offers an excellent basis for entrepreneurs wishing to set up their own companies.
- Mode of Study: Full Time, Part-Time
- Degree: Master of Arts in Business (MA)
- Application: Case study, English test and interview
- Language of Tuition: English
- Duration: 4 semesters
- ECTS: 120
Program Outcome
Sales and Sales Management
You will be able to conceptualize, evaluate, push forward and control strategic sales decisions. You will understand the manifold layers of the subject „Sales“ out of the perspective of e.g. innovation, cross-cultural management, purchase and develop logical alternatives for proactive action for yourself.
B2B Marketing
You will be able to develop and push forward strategic Marketing concepts for investment goods including background challenges of cross-cultural character. You will acquire a profound knowledge of the specifics of organisational buying behaviour and you will be able to take Marketing-related decisions on the basis of profound analyses.
Cross-cultural Sales and Management
You will get a profound introduction to cultural differences and similarities around the globe in order to enable you to react in a professional way when faced with challenges of that kind. The compulsory semester abroad and field trips will give you further profound cross-cultural insights.
Practical skills
As a „University of Applied Sciences“ programme, we connect a complex structure of the scientific backgrounds needed with the immediate application in real industrial life, especially in the EU as the home market and in emerging markets.
Management and leadership skills
A special module will give you the chance to develop good insights into management and leadership challenges of an international job profile.
Specialisation
In semester 3, the programme offers an intensive specialization in both B2B-Marketing and Sales Management in order to deepen your knowledge in these fields.
The geographical focus of the programme is on the EU as the "home market" and on emerging markets.
Career Opportunities
The management of global B2B and service markets needs enthusiastic sales oriented leadership personalities who are able to develop and push forward complex sales processes for specific markets and their cultures.
The basis for all that is a profound understanding of organisational buying behaviour and the development and management of marketing- and sales concepts for complex combinations of products and services for international markets with cross-cultural challenges.
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.