Master in Multimedia Journalism and Media Management
Tbilisi, Georgia
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
16 Sep 2025
EARLIEST START DATE
16 Sep 2025
TUITION FEES
GEL 6,750 / per year *
STUDY FORMAT
On-Campus
* for overseas students | Georgia students 4500 GEL
Introduction
The Masters Degree Program in Multimedia Journalism and Media Management aims to support the development of an independent media, enhance a pluralistic and free media environment, and promote social justice and democratic processes. The program aims to prepare professional journalists and media entrepreneurs who serve the community and understand local and global political, economic, and socio-cultural contexts; stimulate democracy and strengthen it at all levels, work with institutional accountability and provide the public with unbiased information to make informed decisions.
The program is innovative and aims to prepare journalists who create both high ethical standard multimedia products and their own media platforms. Since 2001, the Masters program has produced generations of journalists who successfully work in leading media organizations in Georgia, the South Caucasus, and other countries.
What will I learn?
- Ethical, fact-based, and balanced journalistic storytelling
- Techniques for producing multimedia (photo, video, audio, text) products (shooting, editing)
- The use and role of artificial intelligence (AI) in the profession
- Principles and models for creating media start-ups and managing media organizations
- Marketing and distribution of multimedia products through various social and digital platforms
- Basic theories, contemporary approaches, and directions in journalism, media, and communication
- Working with databases, information retrieval, and critical analysis
- Academic and applied research methods in the field of communication
Gallery
Admissions
Scholarships and Funding
In celebration of the 30th anniversary, we offer a 30% discount for GIPA graduates of any academic, professional, or certificate program.
Curriculum
Mandatory Courses
- Writing and Reporting (6 ECTS)
- Analytical and Critical Writing (4)
- Photojournalism (5)
- Media Law and Ethics (5)
- Media Economics (4)
- Mass Communication Theories (5)
- Advanced Reporting and Writing (5)
- Podcasting (6)
- Media Entrepreneurship (5)
- Social Media (4)
- Bootcamp - Multimedia Communication Techniques (3)
- Advanced Video Reporting (6)
- Multimedia Storytelling (6)
- Data Journalism (4)
- Research Methods in Mass Communication (5)
Mandatory Electives
Group 1 - Production Group - students must choose at least one course
- Documentary Filmmaking (5)
- Transmedia Production Lab (5)
- Investigative Journalism (5)
Group 2 - Media Management Group - students must choose at least one course
- Media Marketing (5)
- Media Start-up Monetization (5)
- Media Organization Management (5)
Free Electives
12 Credits (students can choose any elective offered by the program and the university)
- Media, Nationalism and Democratization (4)
- European Media Law (4)
- Media Programming Strategies (4)
- Fundraising (4)
- Conflict and War Reporting (4)
- Business Reporting (4)
- Environmental Reporting (4)
- Elections Coverage (4)
- Electives in other programs / English Language Electives (4)
Final Diploma Project
- Master Diploma Project (25)
Program Outcome
The goal of the master’s program is for a student to acquire and form:
- In-depth and systematic knowledge of the principles, standards, latest trends and approaches of multimedia journalism, entrepreneurial journalism and media management;
- The ability to use the latest tools necessary to create a media product;
- The ability to effectively apply theoretical and practical knowledge gained in multimedia journalism, media management and media research in professional activities;
- The ability to solve problems and make decisions based on critical thinking and analysis;
- Professional English and communication skills necessary for professional success;
- Transferable skills necessary for the synthesis of acquired knowledge and professional growth; and
- A strong value system based on professional ethical standards and the ability to set priorities.
Program Tuition Fee
Career Opportunities
Upon completing the Master’s Program in Multimedia Journalism and Media Management, you will be able to continue your career in various sectors of digital communications, including multimedia journalism, media entrepreneurship and management, documentary filmmaking, podcasting, and other directions:
- Create multimedia products (photo, video, audio, text) for various target audiences
- Establish and manage your own digital media platform
- Work in a media organization as a journalist, manager, or social media manager
- Become a specialist in social media and digital marketing
- Become a documentary film director or producer
- Become an investigative journalist
- Become a media researcher
Facilities
Program delivery
- Lectures
- Team works
- Practical work
- Seminars
- Teaching with electronic resources
- E-learning
- Simulation
- Others
Assessment
Mid-term and summative evaluations (evaluation forms) include evaluation component/s, which determine ways to assess students’ knowledge and/or ability and/or competence (written/oral exams, written/oral quizzes, homeworks, practical/theoretical works, etc.). The assessment component unites homogeneous assessment methods (tests, essays, presentations, discussions, performances of theoretical/practical assignments, team works, participation in discussions, NewsRoom simulations, etc.). Assessment method/methods are measured by assessment criteria, by which achievement of learning outcomes is being measured.