MSc in Marketing & Innovation
Berlin, Germany
DURATION
4 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
30 Jun 2025*
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 14,000 / per year **
STUDY FORMAT
On-Campus
* applications for 2024-2025 academic year are open from the beginning of december to the end of june
** tuition fees are approximate and change every year
Introduction
The MSc in Brand and Marketing Management is a full-time program taught in English on our campus in Berlin. This program gives our students the strategic and creative skills to enhance an organization’s brand equity and implement effective marketing programs.
- Teach executives a broad range of digital sector skills, essential for managers in today’s companies and industries (4.0).
- Provide students with the specific skills on disruptive technologies already employed by these pioneering businesses (artificial intelligence, blockchain, etc.).
- Produce responsible and creative managers who have mastered the core elements of digital and the tools used within a corporate setting.
Career Opportunities
Students in the program can gain industry experience by combining their studies with a part-time job. Doing a professional experience during your studies can boost your employability and is an excellent way to develop hard and soft skills that are highly valued by employers.
Our program is designed around a schedule comprising three days of focused classes and two days of flexibility, allowing time for you to explore part-time job opportunities. At ICN, we regularly organize Networking meetings and Career workshops, equipping you with the essential tools to secure employment either during your academic journey or immediately upon its completion.
This program prepares students to take on the following international roles in BtoC or BtoB markets:
- Global Brand Manager
- Product Manager
- Marketing Manager
- Brand & Marketing Consultant/Analyst
Gallery
Curriculum
Here is an overview of the modules :
- Consumer Psychology and Market Research
- Branding in the social media era
- Offering Management in the Digital Era
- Marketing Intelligence and Brand Analytics
- Strategic brand management
- Current issues in branding and marketing
- Sustainable brands and ethics
- Brand design and campaigns
Work/Study Rythm
Students in the program can gain industry experience by combining their studies with a part-time job. Doing a professional experience during your studies can boost your employability and is an excellent way to develop hard and soft skills that are highly valued by employers.
Our program is designed around a schedule comprising three days of focused classes and two days of flexibility, allowing time for you to explore part-time job opportunities. At ICN, we regularly organize Networking meetings and Career workshops, equipping you with the essential tools to secure employment either during your academic journey or immediately upon its completion.