Master in Fashion Trend Forecasting

Uncover and effectively communicate the potential of future fashion trends through hands-on market research and data visualization tools.

Channel your inner visionary and cultivate your passion for fashion in the land that has brought about some of the most cherished names in Italian Fashion, such as Gucci, Pucci, and Ferragamo.

Understand and investigate the innovation drivers of today’s society and transform them into a trend forecasting strategy. The Master in Fashion Trend Forecasting combines research and practice to simulate the realities of the fashion industry through a project-based approach.

Students will analyze the market and study the most important trend forecasting processes through relevant case histories and workshops. Students will also have the opportunity to immerse themselves in prestigious company visits, coming into direct contact with a variety of professional figures from the local fashion scene.

Considering the wide range of cultural, numerical, and visual aspects of a trend, this Master's is open to all students interested in entering the world of fashion, with a passion for novelty as a common denominator.

The course has been designed to prepare students for careers in Trend Forecasting, Cool Hunting, or Research & Development roles. The skills and competencies acquired in this program may also be fundamental if students wish to consider a career as a so-called Futurologist or if they are willing to consider job positions in the consultancy industry.

Methodology and structure

The IED Master in Fashion Trend Forecasting is founded on a theoretical-cultural approach that integrates qualitative and quantitative research techniques, allowing students to deepen their understanding of the fashion industry, its links to related creative fields, market demand, and consumption habits.

Students will learn to effectively express their ideas and communicate their research findings, creating convincing and visually compelling presentations capable of directing important business decisions in a sector with increasingly complex dynamics.

The course’s final project will see students developing a professional trend book for a real partner company using their acquired analytical and perceptual skills to satisfy the assigned brief.

The legacy and tradition of a city like Florence, and Italian culture as a whole, contribute to providing an ideal context where business and a new renaissance of the fashion system can flourish and thrive. The creativity of international students and faculty from around the world is unleashed in this inspiring location.

Considering the wide range of cultural, numerical, and visual aspects of a trend, this Master's is open to all students interested in entering the world of fashion, with a passion for novelty as a common denominator.

The course has been designed to prepare students for careers in Trend Forecasting, Cool Hunting, or Research & Development roles. The skills and competencies acquired in this program may also be fundamental if students wish to consider a career as a so-called Futurologist or if they are willing to consider job positions in the consultancy industry.

Close partnerships with some of the most important and innovative fashion brands in Italy and internationally will allow you to work on real-life projects and get in touch with many different companies and creative agencies.

IED Master courses are designed by considering both the market’s evolutions and the required skills in order to train professionals who are ready to undertake relevant career paths. 87% of IED Master's students enter the job market one year after graduation, according to data collected in November 2021.