MA in Management – Digitalization and Transformation

The Master's program is designed for three semesters. Semester 1+2 comprises the lecture and exam phase of the program. In semester 3, the Master's Thesis is completed.

Business model development and innovation in digital competition

• Basics and procedure of business model development,
• Analysis and evaluation of business models,
• Fundamentals of digital business models, ecosystems, and platform economy (national/international),
• Innovative technologies and strategies for the successful implementation of digital business models,
• Digitalization strategies and best practice examples from different sectors,
• Assessment of the feasibility of (new) digital business models,
• From the idea to the new business model: Techniques and methods of innovation management,
• Transformation of business models: Strategies for implementing new business models.

Digital Sales and Marketing Strategies

• Basics in Digital Marketing
• Analysis and evaluation of customer journeys
• Omnichanneling
• Digital service offerings
• Development of integrated digital communication
• Digital Pricing
• eCommerce
• Measuring success in digital marketing
• Trends in digital marketing nationally and internationally

Data Science and Methods

Data Science

• Scientific research methods in economics and their application in economics and business administration;
• Analysis and interpretation of research results, multivariate analysis methods with linear and non-linear (regression) models;
• Empirical methods for testing causal relationships with and without experiments;
• New research methods and scientific working techniques used in current scientific analyses.

Methods

• Scientific working techniques in dealing with German and English digital and non-digital literature sources;
• Handling and evaluation of sources, their monitoring and analysis;
• Current scientific case studies.

Cyber Risks and Data Protection

• Technical, social, political, and economic dimensions of data protection, data security, and current challenges of corporate digitalization in a global context
• Business reasons and requirements for digital compliance management
• Constitutional foundations, historical development, systematics, and basic principles of cyber security and data protection in the national and European context
• Legitimisation of data processing and its design in practice
• Technical and organizational data security measures
• Dealing with sensitive categories of data
• Corporate data protection management, in particular, the correct handling of data subjects' rights
• International data transfer, cloud computing, international legal references
• Administrative responsibilities and sanctions
• Introduction to Data Security Compliance
• Current national and European cyber security legislation
• Interfaces of law and technology, technical norms and standards
• Outlook for the further regulatory horizon on cyber security and data protection.

Supply Chain Management and Digital Transformation

Digital Transformation & Analytics

• In-depth insights on digital transformation in the supply chain
• Examine the process contributing to the transition to a digital society and economy
• Information technology/systems concepts for providing the necessary data and information for business analysis and the digital technologies required for integration into the business
• Role of data in the digital transformation
• Techniques of statistical analysis, prediction/extrapolation, predictive modeling, optimization, and simulation
• Regression models and time series analysis
• Application with case studies

Operations and Supply Chain Management

• Concepts, principles, problems, and practices of operations and supply chain management
• Building the competitiveness of a company
• Adaptable supply chain strategies
• Innovative and flexible solutions for the changing business environment
• Operations strategy, process design, capacity planning, site selection and design, production planning, inventory control, global supply chain design, procurement, transportation and logistics, inventory and warehousing
• Recent supply chain innovations, aspects of sustainability (e.g., sustainable procurement, green logistics, circular supply chains)

Benefits

• International Student Assistance (ISA)
• Company talks
• One-week excursion
• Joint research combined with academic excellence
• Internship option
• International network
• Free German language courses (optional)

Perspectives

Graduates of this program will become specialists who are able to develop and execute digital transformation initiatives across a range of industries, including technology, finance, manufacturing, retail and beyond. You will equipped to drive innovation, improve operational efficiency and develop customer-centric strategies that deliver exceptional results. You will also have tools at hand for times of crisis. Embrace the future of innovation and let us help you take your next career step!

International graduates can use Germany's job-seeking visa to prepare for their next career step.

The Master's program is designed for three semesters. Semesters 1 and 2 comprise the lecture and exam phase of the program. In semester 3, the Master's Thesis is completed.