Master's in Digital Marketing and Ethical Branding

The course modules for the programme are listed below, culminating in an individual piece of research on an agreed subject of your choice relevant to the programme.

Strategic Marketing and CSR

This module explores the principles of strategic marketing and the growing importance of CSR in contemporary business practice. Students will gain a comprehensive understanding of how organisations develop and implement marketing strategies to achieve long-term success while aligning with ethical and sustainable values.

Data-Driven Marketing and Digital Innovation

This module will allows students to learn how to analyse and leverage data to inform marketing strategies, optimise customer experiences, and drive measurable results. The module will cover key areas such as digital analytics, customer segmentation, marketing automation, and the use of emerging technologies.

Consumer Intelligence

The aim of this module is to provide you with the techniques, strategies and theories which will help you understand the behaviour of contemporary consumers, with a focus on both individuals and groups. You will also comprehend how to use the digital environment to generate intelligence on consumers.

Sustainable Marketing and Ethical Branding

Corporate Social Responsibility and Environmental, Social, and Governance practices have increasingly become priorities for many organisations as they assess their obligations to their employees, customers, and the world. In this module, you will understand how organisations work towards meeting these CSR and ESG objectives, while one focus area is data rights and data privacy.

Advanced Research Methods

Companies often rely on research-based information to make decisions. In order to use research material efficiently and to ensure that any decisions made on the basis of research findings are soundly based, it is necessary to understand the strengths and weaknesses of the methods and techniques used to collect and analyse this information. There are many approaches to conducting research which vary in terms of the types of questions they seek to answer and the methods used to provide answers explored in this module.

You will be working in the marketing department and your key role is ensuring the businesses succeed online. Digital marketing analysts are responsible for analysing statistics from different marketing platforms using different tools to look for ways that the company can improve its online marketing efforts and strategies.

Roles after completion of the Master:

• Strategic marketing consultant
• CSR manager
• Internet Marketing
• Online advertising
• Sustainable marketing specialist
• Digital marketing manager
• Brand Specialist
• Content marketer
• Digital project manager
• Insight manager
• Brand Strategist