MCs in Digital Marketing and Analysis
Kingston upon Thames, United Kingdom
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 13,500 *
STUDY FORMAT
On-Campus
* home full time | International full time: £19,700
Introduction
Why choose this course?
In the age of advanced technology, increased digitisation and rapid changes in the digital business environment, few business functions have had to evolve as profoundly as marketing.
This exciting course will equip you with the in-demand skills to make an immediate effective contribution to roles within digital marketing and analytics.
You will develop a strategic and practical understanding of value creation, customer relationship management and marketing communications – among other key marketing practices – through the lens of digital. You will explore the impact that big data, automation, AI, and emerging technologies have on businesses' abilities to influence consumer and marketing decisions.
Reasons to choose Kingston University
- Kingston Business School is one of only 6% of the world's business schools to be accredited by AACSB International.
- You will gain in-depth knowledge across all key areas of digital marketing, including strategy, tools, analytics, buyer behaviour, and market research.
- You will explore emerging technologies like AI, machine learning, and programmatic advertising, keeping you ahead in the fast-evolving digital landscape.
- You will have the opportunity to work with real clients on exciting projects, and hear best practice from experts at companies such as Coca-Cola, Samsung, TikTok, Royal Mail and John Lewis.
- You will develop the ability to create, execute, and optimise digital marketing strategies that drive results in today's competitive market.
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Admissions
Curriculum
What you will study
All modules are underpinned by current theory, using the latest research and developments from the field of marketing. There are also opportunities to apply theory to case studies and in a live business context. Through integrated tasks and workshops, industry links and networking opportunities, you will expand your professional network and enhance your CV.
Year 1
Throughout the core modules, you'll explore key areas such as digital marketing strategy, AI, buyer behaviour, and analytics, gaining skills in search engine marketing, social media, programmatic advertising, performance measurement, and more.
You will then choose between a dissertation to research a specific area in depth, or a consultancy project to solve a real-world business challenge. Both options allow you to apply your expertise and build the skills needed for success in the fast-paced digital marketing world.
Core Modules
- Digital Marketing Strategy
- Digital Marketing Tools
- Buyer Behaviour
- Marketing Analysis
- Market Research and Data Analysis
Optional Modules
- Digital Marketing Dissertation
- Consultancy Project
Year 2
The professional placement year is optional. It takes place after the full time year. It allows students to do a 12-month work placement as part of their course. The work placement is an assessed part of the course and is therefore covered by a Student Route visa.
Professional Placement
Program Tuition Fee
Career Opportunities
After you graduate
You will graduate ready for a wide range of roles, such as:
- Digital marketing manager/strategist
- Social media marketing manager
- Web analyst
- Content marketing manager
- Search marketing strategist.