Master in Digital Entertainment Business
Amsterdam, Netherlands
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Feb 2025
TUITION FEES
EUR 18,000 / per year *
STUDY FORMAT
On-Campus
* payment is made in four instalments
Introduction
The Master in Management of Creative and Cultural Industries is an educational path focused on building professional profiles that integrate managerial and creative skills. The master is articulated in the following majors:
- Writing School for Cinema & Television (in Italian)
- Gestione della Produzione Cinematografica e Televisiva (in Italian)
- Music Business (in Italian)
- Sport Management (in Italian)
- Food and Wine Business (in Italian)
- Turismo sostenibile (in Italian)
- Art Management (in Italian)
- Digital Entertainment Business (in English)
The Major in Digital Entertainment Business, held in Amsterdam and Rome, offers students the knowledge, skills and mindset that are a prerequisite in entertainment industries characterized by strong emphasis on digital strategy. This prepares them for a career in entertainment companies – such as film companies, broadcasters, movies, and music distribution platforms – that have mastered how to balance art versus commerce, creativity versus technology, and inspiration versus data.
The Major starts in Amsterdam, at the new Luiss Business School Amsterdam Hub, with broad training in general business disciplines. These include strategy, marketing, innovation, finance, accounting, and organisation. Next, in the core courses, students will learn how these general business concepts, theories, and models should be understood in – and can be applied to – the context of the strongly dynamic entertainment industries. More specifically, students will study topics that are particularly relevant in entertainment industries. These include: Blockbusters, recommendation algorithms, curation, copyright, managing creativity, release strategies, buzz marketing, and cultural policies by governments.
Amsterdam is globally known to be the city of canals, bicycles, and free-thinking. As far as business goes, it is defined by innovation, creativity, and entrepreneurship. Luiss Business School’s Amsterdam campus is located in the city centre close to all the action.
Amsterdam is a vibrant creative city that hosts many entertainment companies. Besides being the birthplace of one of the major video game studios and many globally successful TV formats, it is the headquarter of several large entertainment companies.
Upon completion of this programme, students have:
- knowledge and understanding of key business and management concepts, theories, and models in the context of the entertainment industries;
- the ability to critically assess these concepts, theories, and models by evaluating the extent to which they are applicable to the entertainment industries;
- the ability to apply these concepts, theories, and models to specific business cases and company challenges in the entertainment industries;
- an understanding of major global trends and how these might affect companies that are active in the entertainment industries;
- the ability to report clearly and concisely, both orally and in writing;
- the ability to cooperate and communicate constructively in multidisciplinary and international teams.
Students enrolled in the Major in Digital Entertainment Business will have the opportunity of choosing a further specialization by selecting one of the following minors to complete their educational path:
- Script Writing
- Audiovisual Production
- Culture and Fine Arts
This final part of the programme, together with the Project Work, will take place in Rome, at Luiss Business School’s Villa Blanc Campus, where we have a consolidated experience in Creative and Cultural Industries as well as a strong connection with companies operating in these sectors.
Rome has a long-standing reputation as the artistic and cultural capital of Europe and is also home to the largest film production facility in Europe. Moreover, Rome and was appointed (2015) as Unesco “Creative City of Film”. Because of these characterizing aspects of the city, it only makes sense that the more creative part of this Major takes place there.
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Ideal Students
The Major in Digital Entertainment Business is aimed at students with an undergraduate or Bachelor degree, who aspire to a business career in the entertainment industries. It particularly – but not exclusively – caters to two types of students.
First, students with a degree in business administration or management, who want to learn how their prior knowledge and skills on these general topics can be extended to the entertainment industries.
Second, students with a degree in art, media or cultural studies, who want to address a gap in their business and management knowledge and skills that are required for a business oriented career in entertainment industries.
Admissions
Scholarships and Funding
Luiss Business School Scholarships funding opportunities
Luiss Business School offers different funding opportunities, including scholarships, early-bird savings, reductions and loans. Fee waivers cannot be combined with any other waiver, scholarship or sponsorship support.
The Major in Digital Entertainment Business is part of the scholarship contest, offering 2 scholarships of up to 50% off the tuition fee to the most creative A.I. submissions under the theme “Let’s make a better world”. Read the contest rules and start your application before September 19th on: leadersforabetterworld.net
Luiss Business School offers deserving candidates up to 3 partial scholarships (covering up to 25% of the tuition fee). The scholarships will be granted based on merit. All candidates will be considered for this award. Candidates will be assessed on:
- Academic track record (final grade, GPA);
- Admission test scores;
- English proficiency;
- Technical competencies (Office, Adobe, etc.);
- Proven expertise or personal acknowledgement;
- Certifications;
- International experience.
Luiss Business School also offers one scholarship of up to 50% reduction on the tuition fee. This scholarship will be granted based on merit. To be considered for this award, candidates need to have passed the Admission Test and have submitted a scholarship motivation letter with their application.
Fee Waivers
- Participants who have already attended a Luiss Business School programme or are Luiss Guido Carli graduates are entitled to a 10% fee reduction.
- Any company (or VAT holder) that enrols one individual is entitled to a 10% fee reduction
- Any company (or VAT holder) that enrols multiple individuals in the same programme is entitled to a 20% fee reduction
- 10% Early Bird.
- 5% Early Bird.
Financial Aid
All candidates can independently:
- seek funding from their current or future employer;
- obtain a loan at favourable rates from selected credit institutions within the framework of agreements made with Luiss Guido Carli;
- apply for external scholarships.
Curriculum
General Management Courses
The General Management Courses provide students with the business management foundations needed to understand the new concepts that will be introduced during the core and advanced courses:
- Performance Measurement
- Business Modelling & Planning
- Accounting in Entertainment Industries
- Organization and People Management
Core Courses
The Core Courses introduce students to industry-focused concepts that are specific to this Master’s Degree Programme:
- Strategy in Entertainment Industries
- Introduction to Data Analytics and Statistics
- Copyright Law
- Marketing in Entertainment Industries
- Globalization and Cultural Policies
- Privacy Law and Data Protection
- Creativity and Innovation Management
Advanced Courses
The Advanced Courses provide students with an in-depth perspective on specific aspects of international business, adopting a more practical approach.
- Negotiation in Entertainment Industries
- Storytelling
- Communication and PR
- Globalization and Cultural Policies
- Budgeting and Control in Entertainment Industries
Elective Courses
Elective Courses are decided by class majority vote/interest.
Program Outcome
PROGRAMME HIGHLIGHTS
- Develop a comprehensive understanding of the digital entertainment landscape: explore the latest trends, technologies, and business models that are transforming the entertainment industry.
- Gain insights into the strategic management of digital entertainment businesses: delve into the intricacies of managing creative processes, leveraging data and AI, and navigating the complexities of copyright and cultural policies.
- Hone your skills in buzz marketing and digital storytelling: master the art of creating engaging content and captivating audiences in the digital realm.
Program Tuition Fee
Career Opportunities
CAREER OPPORTUNITIES
- Pursue diverse career paths: embark on a fulfilling journey in various sectors of the digital entertainment industry, including gaming, film, television, music, publishing and more.
- Become a sought-after expert: stand out in the job market with your in-depth knowledge of digital entertainment business strategies and your ability to navigate the complexities of the digital world.
- Advance to leadership positions: prepare for managerial and executive roles, that oversee the operations and strategic direction of digital entertainment companies.