Master in Electronic Business Management

STUDY PROGRAMME PLAN

* – Course units are compulsory for students who have not studied it during their bachelor’s

General Competencies and Learning Outcomes

1. Personal and Social Abilities

• Ability to engage in lifelong learning processes, to independently observe and critically evaluate theoretical and practical innovations in the development of e-commerce in the context of an ever-changing national and global market.
• Ability to collaborate in an ethical and tolerant manner, communicating understandably, using personal data appropriately, and respecting consumer rights and intellectual property.

Subject-specific competencies and learning outcomes

1. Knowledge and its application

• Ability to acquire up-to-date knowledge of management, e-marketing, and electronic payments, based on fundamental and applied research, and the ability to apply it in practice to make e-business decisions in a changing business environment.
• The ability to acquire a deep understanding of e-business models and the ability to apply fundamental and state-of-the-art knowledge-based models and principles to investigate issues related to the application of these business models in line with fair and social business principles.

1. Research skills

• Ability to select and apply appropriate data analysis methodologies, integrate scientific knowledge and research data to make e-business decisions, and assess the potential consequences in a dynamic environment.
• They can apply qualitative and quantitative market research techniques, develop and execute a research plan, process the results, and apply them in e-commerce models.

1. Special Abilities

• Ability to identify e-business-driven opportunities for the expansion of business activities by selecting, evaluating, and adapting e-business solutions and tools in business operations.
• Ability to identify and deal with complex innovative changes in e-business using e-business technologies, information management infrastructure organization principles, and knowledge management technologies.

The outcome of the studies – graduates will be able to recognize and manage electronic environment innovation and business opportunities, information and e-business processes, IT applications in the social context and social challenges, and innovative solutions for a rapidly changing e-business environment and create a sustainable competitive advantage.
Graduates can gain employment in managerial positions in large-scale companies, as well as smaller private business sector ones, in firms and consulting agencies, as well as in various government offices and ministries, or work in private business.