Master in Neuromarketing
Barcelona, Spain
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Mar 2025
TUITION FEES
EUR 7,000 *
STUDY FORMAT
Blended, Distance Learning, On-Campus
* on campus| hybrid 9300 EUR | online 4500 EUR
Introduction
Master the art of crafting compelling marketing strategies rooted in neuroscience in our Master's program in Neuromarketing. Gain an in-depth understanding of why consumers buy certain products and respond to specific ads. Dive into the psychology behind consumer behaviour and learn to market campaigns that truly resonate. Develop advanced skills in analyzing data and using brain science to create impactful marketing plans. Join us to become a savvy marketer who knows how to connect with people's minds!
Targeted Skills
- A foundational understanding of neuroscience principles and how they relate to decision-making
- The ability to critically assess business processes and strategies to identify potential sources of waste
- The capacity to lead and motivate teams in implementing waste reduction initiatives.
- A foundational understanding of neuroscience principles and how they relate to decision-making
Admissions
Scholarships and Funding
- Help with Accommodation: NBS provides assistance to students in finding suitable accommodation options, ensuring a comfortable stay during their studies.
- Help with Student Visa: NBS offers support with the student visa application process, helping international students navigate the requirements, provide necessary documentation, and ensure compliance with immigration policies.
- Student Cards and Discounts: Students receive identification cards from NBS, which offer access to a variety of benefits and discounts. These cards can be used for discounts on events.
How to Apply for & Secure a Scholarship
Our admissions process is simple, and we offer scholarships of up to 30% to students who demonstrate exceptional potential.
Here’s how to get started:
- Complete Your Online Application: Submit your CV, academic transcript, passport, and a motivation letter that clearly explains why you're an ideal fit for our program and what drives you.
- Video Interview: After we review your application, you’ll be invited to schedule a 30-60 minute video interview where we’ll discuss your goals, aspirations, and why you're ready to take on the challenges of an advanced business program.
- Scholarship Consideration: Exceptional candidates may receive scholarships of up to 30%.
Benefits and Support
- Help with Accommodation - NBS provides assistance to students in finding suitable accommodation options, ensuring a comfortable stay during their studies.
- Help with Student Visa - NBS offers support with the student visa application process, helping international students navigate the requirements, provide necessary documentation, and ensure compliance with immigration policies.
- Student Cards and Discounts - Students receive identification cards from NBS, which offer access to a variety of benefits and discounts. These cards can be used for discounts on events
Curriculum
Module 1: Neuromarketing + (Sensory Perception and Marketing)
Acquire a new practical vision of marketing aimed at scientifically understanding how the brain and the mind of the consumer works.
Main subjects:
- Sensory Marketing Strategies
- Consumer Behavior Analysis
- Cross-Modal Integration
Module 2: Neuroscience Applied to Business
Learn and apply the functional basis of the brain and the nervous system to understand consumer behaviour.
Main subjects:
- Neuroeconomic Decision-Making
- Neuropsychology of Leadership
- Neuroethics in Business
Module 3: Neuroleadership
Understand how key areas of the brain work and apply them in providing answers to many of leadership’s most disruptive challenges.
Main subjects:
- Neuroscience of Leadership Styles
- Neurofeedback for Leadership Development
- Neuroleadership in Change Management
Module 4: Neural Basics of Consumer Behaviour
Learn how our brain responds to marketing stimuli to understand and try to affect the behaviour of the consumer.
Main subjects:
- Neurocognitive Processes in Decision-Making
- Neuromarketing Tools and Analytics
- Neurobiology of Brand Loyalty
Module 5: Project Management, Startups, KPI
The discipline of planning, executing and controlling a series of tasks and activities to achieve specific goals within defined constraints such as time, budget, and resources.
Main subjects:
- Project Management in Startups
- Key Performance Indicators (KPIs) Analysis
- Entrepreneurial Project Planning
Module 6: Digital Marketing & E-commerce
It applies neuromarketing key principles to the digital world (websites, social networks) to provide a better understanding of customers’ needs.
Main subjects:
- E-commerce Strategies
- Advanced Digital Advertising
- Creation of Digital Advertising
Module 7: Neuromarketing ResearchLearn how to statistically combine traditional marketing research data with neuromarketing research data.
Main subjects:
- Neuromarketing Experimental Design
- Data Analysis in Neuromarketing
- Neuromarketing Ethics and Compliance
Module 8: Neurobiometric Techniques
Learn how to use neurobiometric equipment to know your customers’ unconscious emotional responses to marketing stimuli.
Main subjects:
- Biometric Data Collection
- Neurobiometrics in User Experience (UX) Design
- Neurobiometric Analysis Tools
Final Project Defence
The graduate student applies the different topics learned during the Master's in an original and feasible Business Plan or Thesis.
Program Outcome
- Analyze and apply neuroscience principles to understand consumer behaviour and preferences.
- Develop advanced skills in crafting marketing campaigns using neuromarketing techniques.
- Utilize data analysis and neuroscientific research methods to optimize marketing strategies.
- Create emotionally engaging and persuasive marketing content based on cognitive science.
Program Tuition Fee
Career Opportunities
Graduates with this degree possess a unique skill set that allows them to apply insights from neuroscience
- Business development in International organisations.
- Project Management, Neuroleadership.
- Marketing research departments.
- Risk and customer analysis roles (in banking, distance selling companies, insurance companies, etc.).
- Control and management services.
- E-commerce
- Private and public organisations (hospitals, Social Security, employment agencies, chambers of commerce, local authorities, etc.).
Targeted Professions. Upon completion of the program, you'll be well-prepared for the following professions
- Entrepreneur.
- Neurobusiness Consultant.
- Neuroleadership Coach.
- Digital Marketing Specialist/Marketing Research Analyst.
- Customer Research Manager/ Consumer Behaviour Analyst.