Master of Arts in Business Management - Marketing and Digitalization

You will learn to apply the breadth of marketing with a particular focus on digitalization and sustainability: Use of big data analysis and market research methods, special features of B2B marketing, development of suitable sales strategies, and the function of brand and product management. You will first learn all the content theoretically and then apply it practically in various projects and business games. Management and methodological skills are also part of the curriculum, including strategic management skills, change management and entrepreneurship, family business management, and sustainable marketing management. This will not only qualify you to work as a marketing professional but also to take on management responsibility.