International Master in Marketing Management, Omnichannel and Consumer Analytics

Our International Master in Marketing Management, Omnichannel & Consumer Analytics is a 12-month Master's programme offered by POLIMI Graduate School of Management.

With this course, we give you a solid background for facing the challenges of contemporary marketing practice. This means things like digital marketing, mobile marketing, non-conventional marketing, omnichannel communication, quantitative, and (big) data-driven marketing.

Programme Structure

The programme has been designed to provide you with a solid theoretical background with continuous applications to real business situations. You’ll also benefit from our world-class partners, so you’ll maintain a constant international perspective, while at the same time introducing the specificities and the uniqueness of Made in Italy.

We’ve designed this Master in four major blocks: general content, specialised content, electives, and concentrations, followed by the final Project Work.

Your path will be divided as follows:

• General Management Courses (online)
• Pillar I: Marketing Management
• Pillar II: Omnichannel Marketing and Consumer Analytics
• Electives
• Concentrations

Project Work

You will need to accomplish and present an academic or company-based project in the form of a short thesis or describe the project you have developed in partnership with one or more companies.

Leadership & Managerial Skills

The Master will allow you to acquire and develop leadership and managerial skills through dedicated modules such as Negotiation, Effective Communication, Leadership, and Team Dynamics.

Sustainability & Impact

Shaping Purposeful Futures: Hands-on approach workshops designed in collaboration with professors and professionals, focusing on the topics of emerging trends in the field of sustainability and social impact. The goal is to gain awareness of how individuals, companies, and communities can make a difference in creating a better future for all.

Master Your Growth

You will have the chance to try out a series of activities aimed at boosting your business networking opportunities, discovering the business world, and enhancing your skills as a future professional.

Purposeful Journey

Alongside the courses, you will be immersed in a series of practical experiences aimed at including the concept of Purpose in your master journey, divided into 4 main pillars:

• Management with Purpose
• Purpose Pioneers
• Leadership with Purpose
• Purpose in your Career

In each of the pillars, you will be able to enjoy inspirational speeches, workshops, educational activities, and exclusive content that will help you acquire the right skills to become a purposeful leader of the future.

Additional Services

Throughout your Master's, you will be able to access a range of services offered by the Politecnico di Milano Digital Innovation Observatories that aim to provide students and companies with an expert point of view on digital innovation through research, communication, and continuous updating activities. Moreover, you will also be able to access a language platform to improve your knowledge of the Italian language, which is essential for your learning and training process

You are an ideal candidate if you:

• Are willing to face the challenges of contemporary marketing
• Have leadership potential
• Show well-developed creativity and structured thinking
• Are ready for a rewarding learning experience that combines theory and practice

Please note that we’ve designed this programme for recent graduates with ideally no more than 3 years of work experience. If you have more experience, you might also like to take a look at our International MBA programmes.

At the end of your Master’s, if eligible, you will be granted a:

• Master’s Diploma from POLIMI Graduate School of Management
• 1st Level University Specialising Master Degree from Politecnico di Milano

The Career Development Center provides students with a self-assessment of their skills and an analysis of the job market, candidates will be supported in designing a customised career strategy and an effective action plan, to turn their career aspirations into achievable goals. The Career Development Programme will assist students in developing professional skills and becoming successful “Career Leaders”.

Career Impact

Our Master gets you ready for a variety of roles, including:

• Market Analyst
• Product Manager
• Digital Marketing/Trade Marketing Specialist
• CRM Specialist
• Brand/Consumer Insights Specialist

Top Employers

Graduates of our previous editions are now working in leading companies such as:

• Deloitte
• Luxottica — Part of Essilor
• Intesa Sanpaolo

Internships During the Master

• 19% Luxury, Fashion & Lifestyle
• 15% Consulting
• 11% Media/Entertainment
• 11% Healthcare
• 11% Manufacturing
• 9% Other
• 8% Retail
• 4% Automotive
• 4% Consumer Packaged Goods
• 4% Hospitality
• 4% Public Services

• The programme focuses on important modern topics such as Digital Marketing, Omnichannel Marketing and Customer Experience, as well as Bio-Marketing, which includes consumer behaviour and neuroscience, thanks to the presence of the Neuroscience and Bioscience Lab
• International focus — you’ll be exposed to global industries and an international faculty, with International Exchange Programmes available at one or more business schools in our partner network and you will have direct contact with companies through Business Seminars, Lectures, Workshops and Business Games and take part in The Italian Way - an experiential week in collaboration with world-class partners
• This Master has been ranked #13 in Marketing in Western Europe by Eduniversal Best Masters and MBA Rankings 2021 and #34 in the world in the QS World University Rankings: Masters in Marketing 2023. The learning journey is aimed at gaining distinctive competencies to cover relevant positions in marketing, communication and CRM departments in B2B and B2C companies

Moreover, by becoming part of our School you will:

• Be in direct contact with innovation and digital transformation due to our network that includes over 370 research centres, PoliHub – the Politecnico di Milano incubator – and over 40 observatories
• Participate in networking moments with alumni, headhunters, and companies that will give you insight into the market needs to be required to become a future leader
• Be able to develop your professional career with the assistance of our Career Development Centre. In the academic year 2021-2022, an 83% rate of Employability within all the Specialising Master’s was accomplished three months after the end of didactic activities.