International Master in Media and Entertainment
Rome, Italy
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Apr 2025
TUITION FEES
EUR 8,900
STUDY FORMAT
On-Campus
Introduction
A Master’s in Media and Entertainment is a graduate-level program that provides students with an in-depth understanding of the dynamic and ever-evolving world of film and entertainment. This program is designed to help students develop critical thinking skills, creativity, and technical expertise needed to excel in the media and entertainment industry.
Shape your professional path through 4 pillars:
Real Link with Companies
An international network of companies’ partners to help young and senior professionals in building their careers and RBS to create the best learning experience possible, thanks to Business Practice LAB, Company visits, in-class exercises and exclusive lecturers.
Internationality
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.
Professional Impact
Our higher purpose is to build managers and leaders. For this reason, we’ve built our Master around our student’s professional and personal growth, providing different services and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Higher Purpose
Following our motto, Better Managers for a Better World, an entire section of our Master is fully dedicated to a higher purpose in business, Corporate Social Responsibility and the creation of a sustainable approach and mindset to business.
Why Choose Our International Master in Media and Entertainment
Career Acceleration Program
+27% Average Salary Increase. A tailored Career Acceleration Program specifically designed to shape each student’s professional profile to enable them to become a competitive figure in the modern employment market
International Bootcamp
Choose from 9 international boot camps in Silicon Valley (US), Nigeria, Qatar, Nigeria, Tuscany, Paris, Barcelona, China, London and 4 other continents. These boot camps offer an immersive and stimulating experience that is centred on business-related topics.
Business in Action
In partnership with WarnerBros. Discovery. Spend 10 hours in the Practice Lab, where theoretical concepts are put into practice and participants learn through experience. All labs are run by managers from national and international companies, who teach participants how to prepare and present real company cases.
The Italian Hub of Cinema: Rome
Rome has a rich legacy in motion pictures dating back to the early 20th century with the creation of the Cinecittà Studios. Rome is also the hometown of Federico Fellini, the so-called “Eternal City” has sustained its reputation as a vibrant city of film, and now supports a large sector with over 1,300 active enterprises in the film industry, generating an annual added value of about 750 million euro.
Gallery
Admissions
Scholarships and Funding
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
- Early Enrollment Incentive
- Lifelong Learning Scholarship
- Academic Excellence Scholarship
- Executive Women Scholarship
- Entrepreneurial Grant
- Better Managers for a Better World Scholarship
- Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
Curriculum
The curriculum of a Master’s in Media and Entertainment typically includes a mix of theoretical and practical coursework. Students will take classes on film theory, media studies, visual storytelling, and media law, among others. They will also have the opportunity to gain hands-on experience through Practice Lab, Capstone Projects and collaborative projects.
A series of classes designed to give you tools and guidance
During the first module of the International Master in Media and Entertainment, students will learn notions of:
- Managerial Economics -This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
- Entrepreneurship and Business Planning -With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
- Business Strategy - Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations.
- Accounting & Budgeting -This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP.
- Project & Operations Management - With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems.
- Marketing: Traditional and Digital -Students will learn the application of marketing principles in organizational decision-making.
- Human Resource Management - This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
- Data Analytics for Managers - This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies
The Driving force of the Master, the Major Content of the Path that you have chosen to take
During the second module of the International Master in Media and Entertainment, students will learn:
Global Dimensions of the Entertainment and Media Industries
- Media Economics, Cinema and Global TV Markets
- New Audio-Visual Global Business Models
- Audio-Visual Content Creation and Cross-media Storytelling
The Business Side of the Audio-Visual Industry (TV & CINEMA)
- TV Series Creative Pitching Deck & Management
- TV Un-Scripted Production Management
- Film Production Management
- Distribution and Marketing
- Entertainment Financing: From 0 to Distribution of Profits
- Managing and Marketing Creative Talents and Teams
- Video on Demand Platform Business: The case of Rai Cinema, Netflix, Amazon Prime
Publishing Industry
- The Business Side of the Audio-Visual Industry (Radio, Events, Music)
- Music Supervision Management
- Management of Live Music, Touring, Events and Revenue Stream
- Music Label Management and Monetization
- Craft and Commerce of Cinema Events: The Venice Film Festival & The Rome Film Festival
- Radio Production Management
- Podcast Production Creative Management
Advertising, Communication and Law in Media and Entertainment
- Experiential Marketing, Adverts and New Ways to Engage with Audiences
- Customer Experience and Business Analytics for Digital Media & Entertainment
- Intellectual Property Copyrights, Trademarks, and Cyber Law
- Crisis Communication and Reputation Management in Media and Entertainment
- Web Series Management
Corporate Social Responsibility in this Industry and How Businesses Can Encompass Expectations of Society
During the third module of the International Master in Media and Entertainment, students will explore:
New Tech, Innovation and the Industry Future
- Interactive Media, AI and Business of Gaming
- New Media and Entertainment in the Metaverse: Snap into the Future
Better Managers for a Better World
- Censorship, Ethics and CSR in Media and Entertainment Sustainability in Broadcasting and Media
- Business Ethics and CSR
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive
- Electives expose students to courses they might not have encountered otherwise
- Electives provide a one-of-a-kind curriculum that fosters life and career skills
Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
Business in Action - Hands-on Lab
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, and ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
Capstone Project
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
You will present your Capstone Project to the Academic Committee composed of the Master’s Program Director, and (if applicable) a select group of industry experts and managers.
The project will be evaluated in terms of content, originality, and presentation, plus a bonus for an excellent teamwork activity.
Previous years’ experiences
Imagining a new development strategy for TEDx, with the purpose of overcoming the coronavirus emergency. It can involve designing a new digital marketing and communication strategy, providing a suitable platform for online events, analyzing new pricing strategies and targeting new customers.
Program Outcome
Learning Outcomes
- Propose methods to effectively manage different Media & Entertainment industries both locally and globally as a creative business
- Identify opportunities in each Media & Entertainment Business production phase (from development to production, from post-production to marketing & distribution) for competitive advantages
- Illustrate key concepts, strategies, and applications of operations management in the Media & Entertainment business from a cross-media perspective
- Develop an understanding of the digital and technological transformation of the Media & Entertainment Industry and its application to its main sectors
- Identify the key legal and financial perspectives/opportunities/risks within the Media & Entertainment business spectrum
Program Tuition Fee
Career Opportunities
Throughout your Master's in Media and Entertainment, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents build their future, guiding them along the path that best suits their capabilities, desires and professional goals. In addition, we have structured an internal Corporate Advisory Board to make contact with managers from leading companies and build the perfect network solution for our students’ placement.
To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Event Manager
- Media Manager
- Media Planner
- Publicist
- Publishing and Copyright Manager
- TV Produce
- Entertainment Manager
- Talent Manager
- Venue Manager
- Production Coordinator
- Executive Director
- Distribution Manager