MSc Business Analytics

Course structure

Core Modules

• Business Intelligence
• Machine Learning & Predictive Analysis
• Business Analytics Languages and Platforms
• Business Analytics in Practice
• Cloud Computing
• Digital Strategy and Business Models
• Responsible Digital Innovation
• Research & Consulting Methods
• Consulting Project
• Academic Integrity

There are a number of optional course modules available during your degree studies. The following is a selection of optional course modules that are likely to be available. Please note that although the University will keep changes to a minimum, new modules may be offered or existing modules may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

Optional Modules

You will take one of the following:

• Technology Entrepreneurship
• Emerging Technologies in Business

Teaching and assessment

Rather than a traditional dissertation, you are required to complete a Consultancy Project, which provides a key means of consolidating the skills learned in the context of real-world business problems. Teaching and learning will be delivered in the form of lectures, and seminars, coursework assignments, supervised individual project, and guided independent study.

In addition to mandatory modules, there will be a number of optional modules available during the course of your degree. Although Royal Holloway will keep changes to a minimum, new options may be offered or existing ones may be withdrawn. For example where reasonable and necessary due to unexpected events, where requirements of relevant Professional, Statutory or Regulatory Bodies (PSRBs) have changed and course requirements must change accordingly, or where changes are deemed necessary on the basis of student feedback and/or the advice of External Advisors, to enhance academic provision. There may be additional requirements around option selection; please contact the Department for further information.

All course information above was updated Autumn 2024 and all information was correct at that time. Please make sure you check our website course page or contact us directly for the very latest information if you are considering an application.

On this MSc Business Analytics course, you will gain cutting edge knowledge of business analytics and put that into practice using industry leading software systems – enabling you to make qualified, real world business decisions (e.g., AWS Cloud Computing, Alteryx and Tableau). The course is designed with future business managers in mind and aimed at enhancing employability, providing you with highly sought-after digital skills.

On graduating with a Master's degree in Business Analytics from Royal Holloway, you will be graduating with an increasingly sought-after analytical skillset and an understanding of the accompanying software, highly applicable across a range of industries and analytical roles including business analyst, data scientist, quantitative analyst, market research professional and project management.

Postgraduate students from our School of Business and Management have gone on to roles in a variety of companies including Amazon, Tesco, Accenture, Ogilvy, KPMG, Boehringer Ingelheim, Bloomberg LP, Ocado Group, HSBC, Fuji film, Huawei, Deutsche Bahn and Qatar Airways.

This course is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This means your qualification is recognised in the industry, giving you a competitive edge when applying for jobs.