Master in Strategic Public and Political Marketing

The main purpose of the programme is to help students master the theories, concepts, applications and practices of modern strategic public and political communication in order that they grasp its significant role in the strategic development of public, private and non for profit organisations. The programme prepares students for various careers with specialization in marketing management and in international public and political fields, and for post-graduate business studies. While the programme is designed to consider strategizing behavior in public and political markets, it is fundamentally concerned to link this behavior to the broader social and political implications of such activity. These implications are potentially far reaching and students will be required throughout to critically reflect on the issues and problems associated with strategic marketing in these contested and contentious “markets”.

Programme overview

Students take four courses per semester (during the first three semesters) and are required to complete a masters dissertation in their fourth semester.

First semester
The first semester consists of four compulsory courses taken by all masters level marketing students at the School: Strategic Management; Advanced Consumer Behaviour; Branding; and Marketing Theory.

Second semester
In semester two, students will take a further four compulsory courses which reflect a specialism in public & political marketing as well providing a grounding in research methodology. The courses are: Research Methods; Political Marketing; Public Marketing; and Public Affairs.

Third semester
In semester three, students may choose four specialist courses, depending upon their personal and vocational interests, from an array of electives – at the School and from other departments within the Faculty of Social Science. These include (but are not limited to): Political Persuasion; Public and Corporate Diplomacy; The Policy Process; Political Communication; and Social/Third Sector Marketing.

Fourth semester
During the final semester, students produce a 15,000 words masters dissertation which enables a more thorough understanding of the skills and knowledge gained throughout the programme. During the thesis process, which is supervised from beginning to end, students apply relevant theoretical perspectives and scientific research methods in a real-world empirical context.

Tuition fees
90 000 SEK per year for non EU/EEA citizens.

More information on our website: www.fek.su.se/en