MSc in Consumer & Business Marketing

The master's program in Consumer & Business Marketing gives you the necessary knowledge and skills to critically analyze the forces and practices that shape and change the future of markets, organizations, and communities and to address the social and political context wherein they are embedded. The program provides a solid background for students pursuing a career in marketing, communication, consulting and government. The program also provides a solid background for students pursuing an academic career in research and teaching.

Courses

Students take four courses per term during the first two semesters. Courses on the program include marketing theory, consumer culture theory, expressive communication strategies, and strategic management. In the third semester you may broaden or specialize your interests by choosing between a number of select electives offered by the School or by other departments in the Social Sciences Faculty. Nordic and EU citizens also have the option of an international exchange. During the last semester of the program, you will write a 15,000 words master’s dissertation. The dissertation enables you to further advance the skills and knowledge you have developed during the taught courses by applying relevant theoretical perspectives and social science methods in an empirical setting. The dissertation is a scholarly piece of work where you are expected to make a contribution to both research and practice.

Prerequisites

Successful applicants are required to hold a bachelor’s degree, preferably with a strong major in a social science or humanities discipline.

Program Overview

First semester
The program is thematically organized. The first semester focuses on how economic, political and technological developments affect markets and organizations, and how these in turn shape consumption, leadership, and work in contemporary society.

Second semester
The second semester consists of courses in Business administration: Strategic Management, Consumer Culture Theory, Marketing & management in a Globalized World and Marketing Management.

To continue onto year 2, students must have accomplished a minimum of 52.5ECTS during year 1.

Third semester
The third semester consists of courses focusing areas of importance for current management and marketing research. Topics including culture, globalization, power, change, creativity, and innovation are explored in detail. Swedish/Nordic Students have the possibility to spend this term abroad at an international partner university.

Fourth semester
The fourth semester consists of writing a Master's dissertation, which is expected to be a scientific piece of work with a contribution that advances research.

Tuition fees
90 000 SEK per year for non-EU/EEA citizens.

More info on our website www.sbs.su.se