Masters of Science in Digital Marketing and E-commerce
DURATION
12 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
EUR 19,560 / per year *
STUDY FORMAT
On-Campus
* for European campus:
Introduction
Learn how to craft a compelling 360º marketing strategy for effective digital campaigns and long-term growth with Schiller International University's Master of Science in Digital Marketing and E-commerce program. Gain a deep understanding of how to seamlessly integrate social media, SEO, SEM, and paid media, as well as master essential tools such as Google Ads and Meta Ads to help you make a real impact in the digital marketing and e-commerce field.
By pursuing our master's degree in digital marketing and e-commerce, you will have the opportunity to learn various content marketing strategies that can help you attract, engage, and convert customers through innovation. You will learn how to foster lasting connections and align your marketing efforts with your business goals. Join our comprehensive program to develop a strong online presence through digital branding and elevate user experiences with UX design. You will also have the chance to explore digital communication and social media marketing, allowing you to strategically engage with your target audience and create impactful brand messages that resonate across various platforms.
Why Study a Master’s Degree in Digital Marketing and E-commerce at Schiller?
Global Perspective
Study in a diverse international setting with 130+ nationalities and 20,000 Alumni.
Future Opportunities
Our program equips you with the skills and knowledge to thrive in the evolving digital landscape, opening doors to diverse opportunities and entrepreneurial ventures.
Challenge-Based Learning
Collaborate with renowned international companies, gaining insights into global business dynamics.
Global Employability Path
Become a Smart Global Professional ready for the challenges of the global job market with our immersive training activities highly employability oriented.
Curriculum
Schiller International University offers a meticulously crafted syllabus designed to equip you with the skills and knowledge needed to navigate the complexities of the global business landscape.
- Foundations of Digital Marketing and E-commerce
- Digital Communication and Social Media Marketing
- Inbound Marketing and Content Marketing
- Digital Branding
- Search Engine Optimization and Search Engine Marketing
- Web Analytics
- User Experience Design
- Growth Marketing Strategy and Financial Analysis
- Sales and E-commerce
- Customer Relationship Management Systems
- Big Data and AI for Marketing Analysis
- Capstone Project in Digital Marketing and E-commerce
Program Outcome
What Are You Going to Learn?
Growth Digital Strategy Expert
Craft a 360º marketing strategy for impactful digital campaigns and sustainable growth. Seamlessly integrate social media, SEO, SEM, and paid media, mastering tools like Google Ads and Meta Ads for enhanced performance.
Creative Inbound Marketing
Explore content marketing, attract, engage, and convert customers creatively, fostering lasting connections and aligning marketing efforts with business goals.
E-commerce Innovation & UX Design
Develop a strong online presence through digital branding and elevate user experiences with UX design.
Strategic Digital Communication
Delve into digital communication and social media marketing. Strategically engage audiences, creating impactful brand messages that resonate across various platforms.
English Language Requirements
Certify your English proficiency with PTE. The faster, fairer, simpler English test, accepted by thousands of universities around the world. PTE, Do it worry-free!
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.