Executive Master in Luxury Management - EMiLUX
DURATION
15 Months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jan 2025
TUITION FEES
EUR 46,000 *
STUDY FORMAT
Blended
* to be paid in four installments
Introduction
The necessary luxury for your career development
The Executive Master in Luxury Management (EMiLUX) is a post-experience modular program, taught over 13 months in Paris, Milano, Dubai, London, Los Angeles & Silicon Valley, Lausanne and Rome.
The EMiLUX is a unique opportunity to empower your career in the luxury business, also looking at it from different cultural perspectives and in different markets. Without having to leave your job, you have the opportunity to open doors you didn't even know existed, and you'll be able to reach new goals.
Why choose EMiLUX?
- International Environment In 6 Different Countries
- With 8 international modules to be held in Paris, Milano, Dubai, London, Los Angeles & Silicon Valley, Lausanne and Rome. EMiLUX gives you the opportunity to get in touch with the most important Luxury Brand and Markets in the world.
- Prestigious Partnership
- EMiLUX collaborates with top companies and institutions to create exclusive content and tools to better support our candidates in their future careers in the luxury industry. Alongside Bain&Company, BCG, Dorchester Collection Academy, illy, and Cartier as our main partners.
- Top Guest Speakers And Direct Brand Experience
- To gain the best and most up-to-date insights from the thinking leaders of the industries, and to directly experience brands in stores, showrooms, events, and trade fairs.
- A World-Class International Faculty
- The strength of the EMiLUX Faculty lies in a very high level of academic preparation and in the close and uninterrupted contact with the business world. EMiLUX Professors are involved in research, publishing, teaching, and consultancy with some of the most famous luxury companies in the world.
- Learn Without Leaving Your Job
- A part-time program divided into 7 intensive modules during pre-established weeks, that allows you to take leave from your company for limited periods and apply new insight immediately in the workplace.
- Entrepreneurial Project (EP)
- It is a Capstone Project that runs throughout the program, which allows each participant to exercise their creativity, rigor, and tenacity in applying course principles (such as strategy, operations, finance, HR, marketing, control, sales, and more) and contents to real business problems.
- Design Thinking Project
- Aiming at nurturing participants’ creativity and thinking out of the box. It’s conducted in collaboration with illy.
- Broaden Your Network
- Join the Bocconi community, one of Europe’s oldest and most prestigious business education institutions with over 110.000 Alumni worldwide. You can also count on the EMiLUX network that includes around 120 Alumni.
Ideal Students
Who is EMiLUX for?
EMiLUX is a unique opportunity for talented international professionals who want to develop their career in this growing and dynamic industry.
EMiLUX is the right master for you if you want to:
- Become an executive in luxury business with an enlarged perspective
- Develop a deeper knowledge of international luxury market codes with a broadened mindset
- Develop an international professional network
- Nurture your entrepreneurial spirit
Admissions
Scholarships and Funding
Each year multiple scholarships and tuition waivers are available for outstanding candidates, thanks to the ongoing support of companies, other organizations, as well as our alumni and current students.
Curriculum
Structure EMiLUX
Thanks to EMiLUX structure in 8 modules participants have the unique opportunity to empower their career in the luxury business, also looking at it from different cultural perspectives and in different markets.
Online Warm-up & Start of the Master
- Pre-courses
- Accounting
- Marketing
- General Management, Entrepreneurship
- Introduction to the Luxury World Fundamentals
Module I: Paris - Crafting Brands Through Arts and Culture
- Arts & Culture
- Luxury Values and Heritage
- Brand Management & Analysis
- Trends & Concepts of Hard Luxury
- Luxury Brand Communication and Semiotics
- Innovation Typologies in Luxury
- Authenticity
- Cultural Models of Brand Building
- Understanding and Managing Brand Identity
Module II: Milano - Value Creation in Luxury Markets
- Business Modelling
- Competitive Analysis
- The Changing Face of the Luxury Landscape
- The Growth Challenge and Key Dilemmas
- Business Models & Strategy
- The Launch of Entrepreneurial Projects (Eps)
- Design Thinking Mindset & Techniques
Module III: Dubai - Go to Market
- Doing Business in the Middle East
- Retail Technology: the Greenhouse, Chalhoub
- International Growth of Luxury Brands
- Retail Safari
- Buying & Merchandising Location Decisions and Kpis
- Country of Origin
Module IV: London - Approaching Customers With Luxury Services in Hospitality
- The Importance of Storytelling
- Fundamentals of Great Service
- Understanding Luxury Service
- Customer Experience
Module V: Los Angeles & San Francisco - Digital Strategies, Clienteling and CRM
- Social Media & CRM in Luxury
- Luxury Trademarks & Design
- New Technologies (AI, Augmented Reality, etc.)
- Digital Transformation and the “Connected Store”
- Data Platform Strategies
- Experience Management
- Customer Acquisition and Marketing
- Competing in the Metaverse
- Data Sources and Decision-Making Tools
Module VI: Lausanne - F&B Management and Supply Chain in Luxury
- Structure of the F&B sector (Customer Segmentation, Distribution Channels, Operating Models, and competition)
- Drivers and Trends (Digitalization, Sustainability, and Customization)
- How to Innovate in F&b Business and Setup New Ventures
- F&b Economics
- Food Service Quality and Design
- Supply Chain Management & Counterfeiting
Module VII: Roma - Managing Growth and Evaluating Performance
- Corporate Valuation Methodologies
- Financing Growth
- Identification of the "Fair Value"
- M&as in Luxury
- Why Cash Flows Matter
- Financial Models of Luxury Brands
Module VIII: Milano - Leading Sustainable Transformation in Luxury Brands Performance
- What is Corporate Sustainability: Acquiring the Basic Knowledge of the Esg World and Understanding the Main Esg Metrics, Measurements, and Ratings
- Circularity and Innovative Business Models
- A Strategic View of Sustainability for Luxury Companies
- Design for Sustainability in Luxury Industry
- Sustainability Challenges
- HR & Employer Branding
Learning Model
Each course will start with a face-to-face residential session, continue online, and end with an exam in another face-to-face session. The first two modules are devoted to core courses that ensure a solid, common base. Other modules are dedicated to advanced courses.
The Face-to-face Modules: Features and Advantages
You will be able to interact with accomplished executives outside the school and you will have the opportunity to get to know and work with the other participants and a great variety of nationalities, companies, and professional and personal backgrounds.
Distance Learning
Distance learning is spread over several modules over 6 weeks and consists of specific topics (e.g. creativity and design thinking, sustainability, supply chain) as well as faculty advising on entrepreneurial projects.
Attendance is compulsory for both the face-to-face modules as well as the distance learning modules. This guarantees effective, balanced, consistent professional growth.
Rankings
- 1st European B-schools Bloomberg Businessweek
- 5th European B-schools Financial Times
- 1st Overall Satisfaction (WW) Global MBA Rankings Financial Times
Financial Times
- #5 European B-School Rankings 2023
- #3 EU - #6 WW Global MBA Rankings 2023
- #3 EU Return on Investment Global MBA Rankings 2023
- #2 WW Environmental impact Global MBA Rankings 2023
- #7 EU - #9 WW Custom Education Rankings 2023
- #13 EU - #14 WW Executive Education Open Rankings 2023
- #8 EU - #10 WW Executive Education combined Rankings 2023
- #13 EU - #21 WW Executive MBA Ranking 2023
The Economist
- #2 EU Full-Time MBA Ranking 2022
- #13 WW Full-Time MBA Ranking 2022
- #3 EU for Faculty Quality Full-Time MBA Ranking 2022
QS - Top MBA
- #10 EU QS Global MBA Rankings 2024 - Europe
- #21 WW QS Global MBA Rankings 2024
- #1 WW Return on Investment QS Global MBA Rankings 2024
- #8 WW QS Executive MBA Rankings 2023: Joint Programmes
Program Tuition Fee
Accreditations
English Language Requirements
Certify your English proficiency with PTE. The faster, fairer, simpler English test, accepted by thousands of universities around the world. PTE, Do it worry-free!
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.