Introduction
Ideal Students
Admissions
Scholarships and Funding
Curriculum
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Program Tuition Fee
Accreditations
English Language Requirements
Program Admission Requirements
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SDA Bocconi

Master in Arts Management and Administration - MAMA

Milan, Italy

DURATION

1 Years

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

30 May 2025

EARLIEST START DATE

24 Sep 2025

TUITION FEES

EUR 28,000 *

STUDY FORMAT

On-Campus

* to be paid in four installments

Introduction

The Art of Managing the Arts

Leveraging Italy’s excellence in cultural heritage and artistic production, the Specialized Master in Arts Management and Administration (MAMA) is a full-time 1-year program in English, offering 70 ECTS/CFU credits, designed for talented students from all over the world, with international vocation profiles and a passion for the arts.

MAMA aims to support artistic innovation and cultural development worldwide, by strengthening the leadership and management skills required for arts organizations to thrive, and for your career to flourish in a wide range of organizations operating in the arts sector.

Why choose us?

Well-Rounded Managerial Preparation, with a Specialized Focus

You will follow a focused training path, providing you with a specifically tailored managerial approach for the arts and the cultural industry.
- You will follow a focused training path, providing you with a specifically tailored managerial approach for the arts and the cultural industry.

Strong Theoretical Business Foundation, Plus Applied and Practical Activities

You will become part of a world-class School of Management and of MAMA excellent network, sharing best practices and offering insights in arts management.
- You will become part of a world-class School of Management and of MAMA excellent network, sharing best practices and offering insights in arts management.

Seminars and Visits Culminating in the Grand Tour in Italy

You will get a managerial perspective of the greatest World Cultural Heritage sites and develop your analytical skills through several seminars and insider visits.
- You will get a managerial perspective of the greatest World Cultural Heritage sites and develop your analytical skills through several seminars and insider visits.

Final Internship or Field Project

You will get ready for different roles in the world of Art Management by applying all the knowledge and experience gained during the program and carrying out your Internship/Field Project/Personal Start-up.
- You will get ready for different roles in the world of Art Management by applying all the knowledge and experience gained during the program and carrying out your Internship/Field Project/Personal Start-up.

Ideal Students

Admissions

Scholarships and Funding

Curriculum

Structure 10th edition 2024-2025

Opening Week

MAMA begins with the welcome of the faculty, the team, and the alumni, and with a week in which you will get to know the school, the Master, and your class, giving you a first look at your career prospects.

Core Courses

Such courses are aimed at developing the managerial and business knowledge and skills to work as a manager in the world of arts and heritage. You will address a wide range of topics, from foundational business to marketing and media-related issues, from art industry-focused to key additional topics such as fundraising, law, entrepreneurship, and consulting.

Soft Skills and Context Seminars

As a cultural manager, you need specific soft skills and knowledge to bring value and success to your organization. The MAMA seminars aim to strengthen your leadership, communication, and art market skills to support your personal and professional growth.

Mama Grand Tour in Italy

Immerse yourself in the world of art management by joining a unique 10-day Grand Tour Experience, aimed at offering a managerial perspective of Italian best practices in the arts sector. Hosted by some of the most relevant Italy-based cultural institutions - such as Vatican Museums, Pompei Archeological Site, Teatro San Carlo di Napoli, Museo Opera del Duomo di Firenze, etc. - the MAMA Grand Tour offers participants the opportunity to learn from managers in the field and internalize the skills and knowledge acquired throughout the year.

Internship or Your Start-up

Through internships, companies offer you the opportunity to develop an individual field project tackling real-life, complex problems by blending knowledge and skills from different functional areas. Alternatively, you can take the opportunity to be an arts entrepreneur by implementing your start-up under the supervision of one of our faculty members.

A written report (Final Work) on your Internship/Field Project/personal Start-up will provide evidence of how your project was executed, putting into practice the experience and knowledge gained through the Program.

Learning Model

MAMA is an intense full-time program. The learning model provides class sessions and case studies together with many active methods such as assignments, simulations, company visits, etc. You will meet experienced SDA Bocconi Arts Management faculty, but also international visiting professors from leading business schools from all over Europe and the USA, as well as professionals, artists, and executives in the field. Extra-curricular activities, such as an Italian course for non-Italian speakers, or Excel courses, are also offered to students.

Arts & Culture Knowledge Center

The Knowledge Center is an international hub that addresses arts management-related topics and attracts experts from academia and professionals from this industry. It generates knowledge, skills, and attitudes in the Arts & Culture sector and offers activities, programs, as well as professional and educational projects, targeting international participants with a passion for the arts and the willingness to make a difference in the sector. The final goal is that of empowering Arts & Culture leaders, helping them to increase their effectiveness and improve their decision-making.

An Engaging Teaching Method

While in the morning you work in class, afternoons are spent in teamwork, exercises, business-case analysis, assignments, and role-playing business games. Furthermore, you will experience company visits and field projects, and attend seminars, complementary courses (such as Italian classes for non-Italian speakers, with the possibility of achieving the CILS exam - Certificazione di Italiano come to Lingua Straniera - or Excel course), and other complementary activities (cultural development seminars, skills development seminars, coaching, public speaking exercises, etc.).

Attendance is mandatory: typically Monday through Friday from 8.30 am to 2.30 pm with a break for lunch. Therefore you can expect at least 6 hours of classroom activity per day, plus a few hours of study at home or on campus with your classmates.

In addition, attending the many events taking place in Milan will give you a solid understanding of the unique challenges of managing arts and creativity.

Participants are also involved in a field project commissioned by partner institutions. The internship, which lasts at least 10 weeks, or the launch of a start-up in the arts sector, is mandatory and will enrich the learning process.

Rankings

Program Tuition Fee

Accreditations

English Language Requirements

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Program Admission Requirements

Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.

Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.

Take the quiz