Master in Business Systems in Tourism and Hospitality Singidunum University

The Business Systems in Tourism and Hospitality Master’s program provides candidates with an opportunity to learn from distinguished professors and experts in the field of tourism and hospitality, thus gaining extensive knowledge for a successful career in hotels, travel agencies, tourism organizations, food and beverage sectors, internal control management, etc. The program is administered both in Serbian and English.

The Faculty of Tourism and Hospitality Management is an affiliate member of the World Tourism Organization (UNWTO). The Singidunum University library being a reference regional electronic library of the World Tourism Organization (UNWTO) has a collection of most relevant scientific literature in the field of tourism and hospitality.

United Nations World Touristic Organization awards quality certificates to Bachelor and Master study programs in Tourism and Hospitality.

Upon successfully completing the studies, students gain the title of Master of Science in Economics.

Curriculum

I semester

Mandatory

• Social Research Methodology
• Tourism Market Research
• Strategic Tourism Development

Elective course 1

• Customer Loyalty in Digital Environment
• Globalization of Tourism Market
• Management of Travel Agencies and Tour Operators

II semester

Elective course 2

• Sustainable Development of Tourism Destination
• Geographic Information Systems
• Health Tourism
• Food Safety in Hospitality
• Digital Marketing and E-commerce

Mandatory

• Research Paper
• Master’s Thesis

The candidate takes six exams. The first project paper integrates four courses from the first semester and two courses from the second semester are integrated into the second project paper.

During the course of studies, the candidate formulates their master's thesis. Project papers from the first and the second semester can be integrated into the master's thesis.