Master Digital Commerce

For who? For students attracted by digital, e-commerce, webmarketing and project management

Whether you come from an IT or management background, the Digital Commerce Master will allow you to acquire global skills in a very attractive sector. You will thus become a professional who is both strategic and operational, able to collaborate effectively with all trades, able to manage cross-functional projects in all areas of connected commerce.

National diploma recognized by the State

This master trains new generations of professionals, at ease in digital technologies, web marketing and management. To meet market needs, the master is co-constructed with web companies in the region. 70% of lessons are done for professionals from e-commerce.

THE PROGRAM // 4 teaching centers over the 2 years:

Strategic Web Marketing: e-commerce issues and players, digital and omnichannel marketing, SEO, social media, etc.

Digital Technologies: Internet techniques, programming language 1 and 2, dynamic development of sites, web-multimedia-mobile technologies, Big Data…Etc.

Operational Web Marketing: construction of the offer, creation of traffic, performance management

Professional and Transversal: Personal Development, Business Game, Innovation Management, Leadership.. . Etc.

Operation of the master:

Master 1: September to March in progress // April to July internship in a company

Master 2: In professionalization contract (3 days in company / 2 days in class)

Examples of trades:

TRAFFIC MANAGER:

Within an e-commerce company, the traffic manager optimizes the levers for acquiring traffic on the website by using web marketing tools in order to attract qualified traffic and maximize sales or recruit new ones. leads.

WEB PROJECT MANAGER:

He monitors the smooth running of the web project until its completion on all design, production and technical elements.

Other professions: webmarketing project manager, SEO project manager, Community Manager…