Master's Degree in Digital Business

Training in digital business is more important than ever. In an environment in which competition is increasingly fierce and delocalized, the possibilities for differentiation are increasingly complex, and companies will have to undertake an urgent digitization process.

Faced with this new reality, companies, and organizations must have professionals able to coexist with the new instability and uncertainty of the work environment, as the digital economy is, by definition, changing and unstable.

The Master's Degree in Digital Business will give you the skills required to understand, manage, and spearhead digital change in an organization by way of multi-focal learning with an educational model focused on experiential learning and direct connection to the business ecosystem.

Additionally, this Master’s Degree program has been developed in collaboration with benchmarks in the field of business digitization “Asociación multisectorial de Empresas de Tecnologías de la Información - Asociación Nacional Sector Digital” (AMETIC) and MIT Sloan School of Management.

Why study for a Master's Degree in Digital Business?

• Innovative study plan: You will master the most innovative and creative methodologies, such as Design Thinking, Lean Startup, and Customer Development, and you will be able to apply them as part of the company’s digital transformation process
• Employability: Highly demanded profile. The professionals, jobs, and digital profiles most demanded by businesses are aimed at responding to new societal needs. Upon completion of the Master’s Degree, you will join the job market, undertaking an internship in one of the national and multinational companies with which we have an agreement
• Experiential learning: Multi-focal learning, with an educational model, focused on experiential learning and direct connection with the business ecosystem
• Teaching staff: With significant internationalization and experience, this Master’s Degree has a combination of top-level academic and professional teaching staff from a technological and business perspective
• Designing digital strategies: Students will be able to understand, manage, and lead digital change within an organization

What will you learn in the official Master’s Degree in Digital Business?

The Master’s Degree in Digital Business will teach you how to use tools and technologies that respond to how we consume, how people relate to each other, and how organizations are transformed.

More specifically, you will learn:

• Customer Centricity: how to put the user at the center of the activities, products, processes, and business models, designing them in a way that is tailored to each individual
• Disruptive and exponential technologies: to understand and use technologies that address all sectors and activity areas to their full potential
• Innovation: to understand the new business models in which design and evolution use design thinking as a disruptive tool
• Organizational agility and leadership: to explore new organizational schemes, streamlined work methodologies, and transformational management styles.