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Maastricht University, School of Business and Economics MSc in Business Intelligence and Smart Services
Maastricht University, School of Business and Economics

MSc in Business Intelligence and Smart Services

Maastricht, Netherlands

1 Years


Full time

Sep 2024

EUR 2,209 **


* for non-EU/EEA | June 1 for EU/EEA

** statutory fee, institutional fee for this program is: € 15,800


Do you look at a mountain of data and see an ocean of opportunity? Can you look at innovation from both a technical and commercial point of view? And can you see yourself using data and new technologies to create smart service innovations? Then you should consider getting a master’s in Business Intelligence and Smart Services. You’ll study service design, business intelligence, and business analytics, directly applying the knowledge you gain to a real-life company project. When you graduate, you'll have a wide variety of career options available to you. You could work, for instance, as a service designer, business intelligence consultant, or big data architect. The types of organizations you could end up working in are equally varied, as companies, governments, and research organizations are all looking for people like you.

*Preknowledge: familiarity with statistics and regression analysis; programming skills are not a prerequisite but may come in useful

Fast facts

  • 1-year, full-time master’s, taught in English
  • Starts in September
  • Each week, on average: 8 hours classes, 12 hours group work, 20 hours independent study
  • Learn to combine new technology with business intelligence and smart service design
  • Smart Services Project: work on a company project and create an actual, data- and technology-based smart service
  • Access to and involvement in the Brightlands Smart Services Campus in Heerlen, where researchers and organizations such as APG, KPN, BNY Mellon, Accenture, and Rabobank meet

Why this program?

The big data revolution is having an enormous impact on society as a whole, as well as on organizations and individuals. The data explosion is a tremendous source of new opportunities for companies. It enables them to make better, more customer-oriented, more targeted, and more cost-efficient decisions. Business intelligence specialists have therefore become an essential asset to any company and any public institution.

In addition, companies have started to develop so-called smart services: product and service innovations that directly capitalize on data and technology, offering added value to customers. New business models centered on the development of smart services are being introduced to meet the growing demand. As a master’s student in Business Intelligence and Smart Services, you’ll learn how to analyze big data, make business decisions in data-rich environments, and design data-driven smart services.




Scholarships and Funding


Career Opportunities

Student Testimonials

Program Admission Requirements

Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.

Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.

About the School