Degree in Business Analytics
Madrid, Spain
DURATION
4 Years
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Apr 2025
TUITION FEES
EUR 9,000
STUDY FORMAT
On-Campus
Introduction
Become a Business Analytics professional with the most innovative training of the 21st century: generative AI.
If you want to take on leadership positions in the era of data-driven business decision-making, this master's degree is for you. Even if you have no prior technical or IT knowledge, with our program you will also be able to gain a solid understanding of the fundamental principles and tools of Data Science and Business Analytics.
UNIE's master's degree also offers you a unique and different approach that you will not find in any other degree: the application of Generative AI for data analysis in business contexts, a rapidly growing and highly innovative branch of AI.
Other skills that you will develop by studying at UNIE include, for example, the ability to solve problems by implementing AI, analyzing the results obtained, the ability to communicate them effectively, and critical thinking.
In a world increasingly driven by technology, job opportunities for professionals with expertise in data science and business analytics continue to grow.
What distinguishes this course from the others?
This master's degree is distinguished by its accessibility, as it allows you to train in current technological tools without the need for prior technical knowledge. It offers a specialized focus on generative AI , helping you become an expert in business analytics. In addition, you will have a faculty of professionals with extensive experience in different areas of the company, which will give you a direct connection with the industry.
It will prepare you to take advantage of the many job opportunities in the field of data analytics, and will enable you to lead data-driven strategies and make effective decisions within your organization. Upon completion, you will obtain an official degree, favorably evaluated by the Madri+d Knowledge Foundation.
Ideal Students
This master's degree is aimed at professionals or graduates of degrees in marketing, finance, operations, and other business areas, as it offers data science skills that are increasingly in demand.
It is also aimed at entrepreneurs and business leaders who can learn how to use data to make strategic decisions and optimize their companies’ operations. Finally, consultants working in data analytics and business consulting will find that the master’s degree improves their ability to deliver data-driven insights to their clients.
Optional Degree
Official qualification. Favorably evaluated by the Foundation for Knowledge Madrid. Valid in the countries of the European Higher Education Area (EHEA).
Admissions
Curriculum
STUDY PLAN - 60 ECTS
- Competitive Strategies based on AI
- Data Science applied to Business
- Statistical Analysis for Business Decision Support
- Exploitation, Visualization and Communication of Business Data
- Digital Transformation of Business
- Optimizing Financial Management
- Customer Intelligence
- Smart Management of the Operations Area
- Academic Internships
- Final Master's Project
Program Outcome
At UNIE you will begin by learning the basic fundamentals of Data Science and its management, as well as statistical analysis.
This foundation will serve as a springboard for you to delve deeper into Data Science and to be able to understand the operation and application of modeling techniques. You will also develop solid skills in the analysis and interpretation of data with a statistical approach.